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 Dec 4, 2009
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Banner Ads

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ALSO CALLED: Banner Advertising, Ad Banners
DEFINITION: Depending on how it's used, a banner is either a graphic image that announces the name or identity of a site (and often is spread across the width of the Web page) or is an advertising image. Advertisers sometimes count banner "views,"or the number of times a banner graphic image was downloaded over a period of time.
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