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Analytical CRM Reports
Improving the Customer Connection: Grow your Business, Customer Satisfaction and Loyalty with a Customer-Centric Marketing Approach
sponsored by Hewlett-Packard Company
WHITE PAPER: The following white paper explains how a thoughtful CRM and BI strategy can assist organizations in their efforts to determine customers' needs as well as personalize outreach initiatives.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Hewlett-Packard Company

Enable Your Digital Value Chain with a Digital Business Platform
sponsored by SAP America, Inc.
WHITE PAPER: This white paper discusses how to create innovative business models, optimize business processes, and improve agility to avoid missing sales and profits in the digital era. By learning how to simplify these strategies, you can run your business in real-time.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

SAP America, Inc.

Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited

Optimizing the Multi-Channel Customer Experience
sponsored by Microsoft
EGUIDE: In this e-guide, readers will find best practices for tackling these multi-channel challenges, as well as learn why it's important to focus on business objectives before technology when creating a CEM strategy. Read on to learn how to create clear goals in your business' quest for omnichannel customer experiences.
Posted: 09 Oct 2015 | Published: 09 Oct 2015


Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015


Seamless Service and Commerce Drives online conversions
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive white paper to learn more about seamless service and commerce, to drive your online sales through outstanding customer support. Read on to get 5 best practices for delivering seamless service and commerce.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Putting Customers on the Map With Geolocation Apps
sponsored by SearchCRM
EBOOK: This e-book chapter is a guide to geolocation apps—what they are, what they do, and how they can benefit companies and their customers. You'll learn why providing a consumer with the right information at the right time is necessary in today's marketplace and look at the hurdles blocking widespread use of location-based data and analytics.
Posted: 12 Nov 2014 | Published: 12 Nov 2014


Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014


Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015

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