Analytical CRM

VIDEOCAST: With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

WHITE PAPER: Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.

Posted: 16 Jan 2012 | Published: 16 Jan 2012

WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.

Posted: 24 Jan 2012 | Published: 24 Jan 2012

WEBCAST: This webcast explains how without the right tools, organizations lack insight into why particular customers abandon or transactions fail, and the actionable data to be able to re-engage them. But with the right tools and strategies in place, companies can increase revenue and customer satisfaction at the same time.

Posted: 04 Nov 2010 | Premiered: 04 Nov 2010

WHITE PAPER: In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs.

Posted: 06 Feb 2012 | Published: 06 Feb 2012

WHITE PAPER: This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

Posted: 20 Feb 2011 | Published: 20 Feb 2011

ANALYST BRIEF: In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).

Posted: 17 Nov 2011 | Published: 17 Nov 2011

EBOOK: This e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.

Posted: 07 Feb 2012 | Published: 07 Feb 2012

VIDEOCAST: Watch this videocast to learn how IBM LotusLive provides a secure, robust and integrated communication environment to help you manage email, projects, remote teams and global clients. Take advantage of these collaborative tools so your employees can be more productive — regardless of device or geographic location.

Posted: 17 Jan 2012 | Premiered: 17 Jan 2012

EBOOK: This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.

Posted: 07 Feb 2012 | Published: 07 Feb 2012