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Business Analytics for Marketing
sponsored by IBM
WEBCAST: The following webcast depicts the best solution to making sure that your customers always get the best service possible.
Posted: 31 Oct 2013 | Premiered: Oct 31, 2013

IBM

Big Job: Understanding the 'Omni-consumer'
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explains how a predictive analytics strategy can help you navigate customer engagement and handle omnichannel operational challenges.
Posted: 18 Dec 2013 | Published: 31 Jul 2013

Hewlett-Packard Limited

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

Know What Customers Want Before They Do
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer's preferences, purchase history, and purchasing context.
Posted: 08 Apr 2014 | Published: 23 Aug 2013

Oracle Corporation

Building a Business Case for Salesforce Analytics
sponsored by Indicee
WHITE PAPER: Consult the following white paper to learn how to identify whether or not you should consider an analytics extension to Salesforce and how you can improve your overall solution.
Posted: 10 Mar 2014 | Published: 10 Mar 2014

Indicee

The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices
sponsored by IBM
WHITE PAPER: This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan.
Posted: 16 Apr 2012 | Published: 16 Apr 2012

IBM

Getting Started with Microsoft Dynamics CRM Online
sponsored by Microsoft
VIDEO: In this short video, we will show you some useful getting started tips to gain the most value out of your Microsoft Dynamics CRM Online evaluation.
Posted: 14 Dec 2009 | Premiered: 14 Dec 2009

Microsoft

Increase Visitor Engagement While Reducing Form Abandonment
sponsored by Demandbase
CASE STUDY: Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
Posted: 11 Nov 2011 | Published: 11 Nov 2011

Demandbase

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Building Relationship Capital: Client Relationship Management for the Capital Markets
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
Posted: 25 Jan 2011 | Published: 24 Jan 2011

Pivotal CRM, a CDC Software solution
 
 
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