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Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Rethinking WCM to Engage and Retain Customers
sponsored by SearchContentManagement
WHITE PAPER: Web content management is about approaching content as a tool that ties together a variety of contact points to fully engage customers. This handbook takes a look at how WCM plays a vital role in involving customers in ways that engender long-term loyalty.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

SearchContentManagement

Closing the Customer Feedback Loop - Improving Customer Loyalty with Action Management
sponsored by MarketTools, Inc.
WEBCAST: Listening to customers today is a given. This Webinar will explain how companies can improve the customer experience, build loyalty, and deliver real business impact by acting on customer feedback. Attendees will also learn why it’s imperative to take action on the voice of the customer, the benefits of doing so, and the mechanisms that support it.
Posted: 26 Jan 2011 | Premiered: Jan 26, 2011

MarketTools, Inc.

Social CRM guide: GNC analyzes social data for better marketing
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Deliver a Superior Cross-Channel Commerce Experience
sponsored by Oracle Corporation
WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Experian expands revenue opportunities by developing global market insight tools
sponsored by Alteryx, Inc.
CASE STUDY: Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3).
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Introduction to Microsoft Dynamics CRM Online
sponsored by Microsoft
WEBCAST: This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
Posted: 09 Sep 2009 | Premiered: Sep 9, 2009

Microsoft

Kognitio delivers for ScottishPower
sponsored by Kognitio
WHITE PAPER: Find out how a company working toward dominance as a multi-utility supplier can achieve effective customer relationship management (CRM.) This resource explores how one company found a way to scan millions of rows of information in seconds to utilize and interpret valuable information.
Posted: 10 Jun 2013 | Published: 10 Jun 2013

Kognitio
 
 
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