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6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW: This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014

IBM

Shine a Light, Gain Customer Insight
sponsored by SearchCRM
EBOOK: Companies are using marketing automation systems and beacon technologies to gain more information about their customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

TOPICS:  CRM | Marketing
SearchCRM

Transforming HR: Getting the Timing Right
sponsored by NGA Human Resources
WHITE PAPER: This brief resource shines light on the transformation in HR that needs to take place to improve cost, quality and flexibility of services. Transformation can take different forms: a business process redesign (BPR), shared services or outsourcing HR, or investing in new, automated technologies.
Posted: 11 Jun 2014 | Published: 11 Jun 2014

NGA Human Resources

Red Hat JBoss BPM Suite 6 compared to Pegasystems Pega 7 BPM
sponsored by Red Hat
WHITE PAPER: Performing comparisons between leading BPM systems could take ages to perform on your own -- fortunately, this competitive brief does some of the work for you. Take a look at how Red Hat JBoss BPM suite compares to Pegasystems, Inc.'s Pega 7 BPM in terms of the five essential criteria for choosing a BPM system
Posted: 15 May 2014 | Published: 30 Apr 2014

Red Hat

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Are You Ready For a New Era in B2B Collaboration?
sponsored by IBM
WHITE PAPER: This white paper examines what companies can do to modernize their approach to business-to-business collaboration in response to trends like globalization, consumerization, and mobility.
Posted: 03 Sep 2014 | Published: 31 Mar 2014

IBM

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On
 
 
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