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Affiliate Marketing

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ALSO CALLED: Partnering Programs, Referral Programs, Affiliate Programs
DEFINITION: An affiliate is an organization, business entity or individual that is related to and often controlled by a third party. This control may extend to shared management or ownership, common use of facilities and equipment, or access to other resources like fulfillment or customer service.
Affiliate Marketing Reports
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Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Marketing: How to Keep Your Customers Coming Back for More
sponsored by Marketo
EBOOK: Customer retention is more important than ever. This ebook will explore what customer marketing entails and the value of developing a solid strategy around it. Learn how to implement a customer marketing strategy for your organization.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Marketo

CW+: The Open Group: Strengthening your business case for using cloud
sponsored by ComputerWeekly.com
WHITE PAPER: With the rapid emergence of technologies, it is important for business executives and stakeholders to focus on the real business challenges and the needs of the enterprise. This White Paper provides a high-level depiction of real-world business problems that were addressed using Cloud computing.
Posted: 24 Oct 2011 | Published: 28 Jul 2010

ComputerWeekly.com

Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014

SuccessFactors

Court Case Management from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how advanced case management solutions from IBM can help assist organizations in a wide array of case management scenarios.
Posted: 28 Mar 2011 | Published: 28 Mar 2011

IBM

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

Creating a BPM center of excellence
sponsored by Oracle Corporation
EGUIDE: This article introduces the concept of a BPM center of excellence (CoE), sometimes called a BPM competency center, and offers tips for launching one.
Posted: 07 Oct 2011 | Published: 07 Oct 2011

Oracle Corporation

Creating and managing value-driven product portfolios
sponsored by IBM
WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
Posted: 24 Jul 2009 | Published: 23 Jun 2009

IBM

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Cricket Communications Turns to Splunk for Assuring Automated Service Management
sponsored by Splunk
WHITE PAPER: Keeping up with a quickly expanding business is difficult if you do not have the right tools. Read on to learn how Cricket Communications handled its growing business' operations with an enterprise application, data and operational management system.
Posted: 10 Feb 2012 | Published: 09 Feb 2012

Splunk

Critical Technologies for Compliance and Risk Management
sponsored by Siperian, Inc.
WHITE PAPER: Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Siperian, Inc.

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

CRM without Compromise: A Strategy for Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
Posted: 07 Nov 2007 | Published: 01 Apr 2007

SAP America, Inc.

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Pivotal CRM, a CDC Software solution

Crystal Reports Server: A Functional Overview
sponsored by SAP AG
WHITE PAPER: Crystal Reports Server software offers small businesses and mid size companies a proven reporting and dashboard solution on a single server. It addresses the complete reporting process – from data access and report and dashboard design to report management and delivery, including content integration with portals and enterprise applications.
Posted: 25 Feb 2010 | Published: 24 Feb 2010

SAP AG

Customer Data Quality Platform: Getting to Know Your Customers Better
sponsored by Pitney Bowes Group 1 Software
PRODUCT LITERATURE: Effectively manage customer data quality processes, while consistently enhancing the customer experience on all fronts with a single, enterprise-wide customer data quality solution. Download now to find out how.
Posted: 18 Sep 2007 | Published: 01 Jan 2006

Pitney Bowes Group 1 Software

Customer experience strategy hinges on insight from analytics
sponsored by [24]7 Customer, Inc.
EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost.
Posted: 28 Jun 2016 | Published: 24 Jun 2016

[24]7 Customer, Inc.

Cut Coding for Faster Service Desk Deployments
sponsored by Nimsoft, Inc.
WHITE PAPER: Learn an alternative to legacy service management solutions that is fast to deploy, easy to configure, and can help your organization realize faster time to value and lower total cost of ownership, both immediately and in the long term.
Posted: 04 Jan 2012 | Published: 04 Jan 2012

Nimsoft, Inc.

DaimlerChrysler: A Case Study in Enterprise Data Quality
sponsored by Pitney Bowes Group 1 Software
CASE STUDY: Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: 18 Sep 2007 | Published: 01 Oct 2004

Pitney Bowes Group 1 Software

Dancing with Elephants - Making Your Business Processes Agile
sponsored by Fujitsu America, Inc.
WEBCAST: Think Agile BPM is not for you because you don't have simple processes that follow the same path every time? Think again. This webcast illustrates how Agile BPM allows you to get results by striking the right balance between structure and flexibility in processes how Fujitsu's Agile BPM solution can help you to achieve that goal.
Posted: 03 Jan 2011 | Premiered: Jan 3, 2011

Fujitsu America, Inc.

Data Center Transformation
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This paper looks at HP's approach to Data Center Transformation and how it can help enterprise data centers reduce costs, manage risks, and support business growth.
Posted: 14 Feb 2008 | Published: 01 Sep 2007

Hewlett Packard Enterprise

Data Integration for the Real Time Enterprise
sponsored by Informatica
WHITE PAPER: To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Data Loss Prevention: Keeping Sensitive Data out of the Wrong Hands
sponsored by Symantec Corporation
WHITE PAPER: Data security breaches pose a serious threat. Companies need to reduce risks associated with exposing customer data, losing intellectual property, or violating compliance obligations. Learn more about DLP issues, strategies and solutions.
Posted: 06 Oct 2008 | Published: 03 Oct 2008

Symantec Corporation

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders
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