Affiliate Marketing ( Partnering Programs, Referral Programs, and Affiliate Programs) Definition

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May 17, 2008

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Affiliate Marketing

-- 1 Vendor Report

ALSO CALLED: Partnering Programs, Referral Programs, and Affiliate Programs
DEFINITION: An affiliate is an organization, business entity or individual that is related to and often controlled by a third party. This control may extend to shared management or ownership, common use of facilities and equipment, or access to other resources like fulfillment or customer service.

Recent Vendor Reports on Affiliate Marketing
Channel Performance Outlook 2008 sponsored by CMO Council WHITE PAPER: Posted: 23 Apr 2008 \| Published: 01 Apr 2008 SUMMARY: The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maxim... TOPICS: Affiliate Marketing \| Best Practices \| Channel Management \| Incentive Management \| Indirect Sales Channels \| Lead Generation \| Partnerships \| Surveys

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