Advertising and Marketing Industry

CASE STUDY: As NPG's digital library and business applications continued to grow, so did data storage inefficiencies and costs. The aging equipment had limited storage capacity and there was no disaster recovery strategy other than time-consuming backups. Read on to learn how NPG managed their growing problem.

Posted: 29 Jun 2011 | Published: 29 Jun 2011

WHITE PAPER: The Project Management Institute (PMI) prides itself as the largest project management organization in the world and for the comprehensive, standards-based Project Management Professional (PMP) certification it offers to project managers. Check out this white paper to learn more.

Posted: 04 Mar 2011 | Published: 04 Mar 2011

WHITE PAPER: This paper examines how professional services automation (PSA) software enables managed service providers to manage their businesses more proactively, standardize and automate processes to save time, deliver effective customer service, and much more.

Posted: 06 Jan 2012 | Published: 06 Jan 2012

WHITE PAPER: This resource presents how IT solution providers can grow through a targeted approach to marketing and sales by focusing on specific industries or types of businesses.

Posted: 06 Jan 2012 | Published: 06 Jan 2012

WHITE PAPER: This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation.

Posted: 07 Feb 2012 | Published: 07 Feb 2012

WHITE PAPER: This exclusive research reveals what IT professionals really think about technology, their employers, and their careers

Posted: 21 Oct 2011 | Published: 21 Oct 2011

WHITE PAPER: The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.

Posted: 21 Oct 2011 | Published: 21 Oct 2011

WHITE PAPER: Whether it is an inappropriate ‘tweet’, an internetsecurity scandal or a story of the fastest growingcompany in the world, technology, be it for theright or wrong reasons, has become regular frontpagenews.This survey aims to give a snapshot of thetechnology industry from the inside.

Posted: 21 Oct 2011 | Published: 21 Oct 2011

WHITE PAPER: Many businesses are looking for effective ways to provision and manage server infrastructures and reduce power consumption without overstretching their budgets. This white paper discusses how one advertising company leveraged Windows Server 2008 R2 to virtualise and improve management of their IT environment, all while cutting costs.

Posted: 11 Jan 2012 | Published: 11 Jan 2012

WHITE PAPER: Read this Forrester Research Inc. white paper to learn the latest on interactive marketing and how to implement these practices into your mobile marketing stratgieries.

Posted: 06 Dec 2011 | Published: 06 Dec 2011

WHITE PAPER: This paper explains the benefits of Configure/Price/Quote (CPQ) tools, including faster and more accurate sales engines as well as improving performance and revenue.

Posted: 14 Dec 2011 | Published: 14 Dec 2011

WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

Posted: 18 Oct 2010 | Published: 18 Oct 2010

WHITE PAPER: This white paper examines current challenges in the storage industry resulting from globalization of markets, exponential data growth, and new regulatory requirements, and how to meet the demands of this ever-changing storage market by adopting virtualization, serverization, and more.

Posted: 30 Dec 2011 | Published: 30 Dec 2011

CASE STUDY: Access this case study to learn how YPG created a consumer mobile version of YellowPages.ca™ and sales applications for BlackBerry® smartphones to expand the reach of its local search database.

Posted: 16 Sep 2011 | Published: 16 Sep 2011

WHITE PAPER: This one-pager by Jill Konrath, sales strategist and author, outlines seven essential guidelines that will increase your email prospecting success.

Posted: 13 Jan 2012 | Published: 13 Jan 2012

WHITE PAPER: 802.11n wireless local area networks (WLANs) have several distinct advantages over similar technologies. This white paper discusses them and also reveals how to get the highest data rates for the lowest cost.

Posted: 27 Dec 2011 | Published: 27 Dec 2011

WHITE PAPER: Over the past 18 months we have seen the irresistible rise of a new phenomenon, cloud computing. This term is given by the IT industry to a new business model for computing, one where capacity for computer, storage and networking can be dynamically acquired, on demand,and paid for according to usage.

Posted: 20 Oct 2011 | Published: 20 Oct 2011

ANALYST BRIEF: This resource presents a newer and better way to monitor and manage application environments with leading-edge automation.

Posted: 11 Jan 2012 | Published: 11 Jan 2012

WHITE PAPER: This quarters figures compiled by jobadswatch.co.uk show that during the fourth quarter of 2010 the IT jobs market for permanent staff being recruited by media organisations is up by 1.8%. This is the sixth consecutive quarter that has seen higher demand.

Posted: 20 Oct 2011 | Published: 20 Oct 2011

WHITE PAPER: Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.

Posted: 19 Dec 2011 | Published: 19 Dec 2011

EGUIDE: As the threat landscape continues to evolve, the approaches to thwart them must also. But with emerging trends like social networking and the influx of mobile devices, ensuring adequate security is becoming more complex. In this expert resource, explore the security risks organizations face in today’s changing environment.

Posted: 08 Feb 2012 | Published: 08 Feb 2012

WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.

Posted: 22 Jan 2011 | Published: 22 Jan 2011

WHITE PAPER: This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations.

Posted: 07 Feb 2012 | Published: 07 Feb 2012

WHITE PAPER: Fujitsu has been an insular company, with a market centred in Japan. Does it have what it takes to reinvent itself as a well-represented global player, with cloud computing at its heart?

Posted: 21 Oct 2011 | Published: 21 Oct 2011

EZINE: In this week's special issue of Computer Weekly, we reveal the UKtech50 - our list of the 50 most influential people in UK IT. This year's winner is Mike Lynch, CEO of Autonomy, who talks in an exclusive interview about his hopes for the UK technology industry, and life at HP since the company's 7bn GBP acquisition. Download the new issue now.

Posted: 12 Dec 2011 | Published: 12 Dec 2011

WHITE PAPER: Access this case study to learn how MICROS Inc. consolidated and virtualized its servers to accommodate growth in the face of data center space and power limitations.

Posted: 08 Dec 2011 | Published: 08 Dec 2011

WHITE PAPER: Many organizations are pursuing the use of cloud computing and services to reduce operational costs and increase business agility. Gain insight into key cloud issues, types of applications currently used within cloud environments, and the variety of cloud options available.

Posted: 29 Jul 2011 | Published: 29 Jul 2011