Advertising and Marketing Industry Reports

eGuide:Mitigating malicious advertisement malware
sponsored by TechTarget Security
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

TechTarget Security

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola Solutions
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola Solutions

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Computer Weekly – 26 January 2021: 'Salad as a service' – how tech could revolutionise farming
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, we find out how new technologies are supporting the rise of vertical farming, and could revolutionise food supply chains. We examine one of the biggest trends in the cloud – serverless computing. And Brexit has not yet ended the debate about UK-EU data protection. Read the issue now.
Posted: 08 Feb 2021 | Published: 26 Jan 2021

TechTarget ComputerWeekly.com

Computer Weekly – 20 March 2018: Where neuroscience meets technology
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, we find out how computer scientists are using data, cloud and virtual reality to understand the brain and improve mental wellbeing. We analyse newly published government documents detailing the early problems with Universal Credit. And we look at how AI can help improve cyber security. Read the issue now.
Posted: 08 Feb 2021 | Published: 16 Mar 2018

TechTarget ComputerWeekly.com

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

Extend your Professional Services Capabilities with IM Virtualization Health Check
sponsored by Ingram Micro
WEBCAST: This webcast covers the importance of having a trusted partner as you work your way through the professional service market. It also features information on a virtual environment health check process.
Posted: 11 Dec 2013 | Premiered: Oct 16, 2013

Ingram Micro

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc.
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.

Pharma's New Worldview: Transforming R&D through Emerging Markets
sponsored by IBM Line of Business
WHITE PAPER: This paper addresses new market forces that are compelling them to consider a range of alternatives, including outsourcing and offshore opportunities.
Posted: 17 Jun 2008 | Published: 01 Sep 2006

IBM Line of Business

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
sponsored by Alteryx, Inc.
CASE STUDY: Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Industrial Ethernet Switches Market Update
sponsored by Cisco
RESOURCE: How does Cisco stay on top of leading the global manufacturer of Industrial Ethernet Switches?
Posted: 27 Jan 2020 | Published: 27 Jan 2020

Cisco

What does a CISO do now? It's a changing, increasingly vital role
sponsored by TechTarget Security
EBOOK: What does a CISO do now, with risks proliferating and the most-needed security skills in short supply? Learn why the CISO role is more vital than ever.
Posted: 11 Oct 2017 | Published: 11 Oct 2017

TechTarget Security

2021 UKI Media Consumption Infographic: Engaging Prospect to accelerate the buy cycle
sponsored by TechTarget ComputerWeekly.com
EBOOK: In this infographic, we take a look at the impact of the pandemic on IT purchasing in the UKI region and analyse the best marketing and sales approaches for engaging prospect to accelerate the buy cycle.
Posted: 13 Jan 2022 | Published: 13 Jan 2022

TechTarget ComputerWeekly.com

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

The End of TV as We Know It
sponsored by IBM Line of Business
WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
Posted: 17 Jun 2008 | Published: 01 Dec 2005

IBM Line of Business

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Big Data and Analytics Applied to Oil and Gas
sponsored by TechTarget ComputerWeekly.com
ESSENTIAL GUIDE: Companies that leverage data to optimise business processes will not only survive, but thrive during market downturns, and dominate the industry on the next upswing, this report from Quorum argues.
Posted: 08 Feb 2021 | Published: 19 Sep 2017

TechTarget ComputerWeekly.com

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola Solutions
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola Solutions

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

Digital Element

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

The Path to IFRS Conversion: Considerations for the banking and capital markets industry
sponsored by Deloitte
WHITE PAPER: As acceptance of IFRS in the United States becomes imminent, more banks and capital markets institutions are asking key questions: How does IFRS affect my institution? What events would influence my institution's pace of IFRS adoption? What obstacles might we need to consider? Read this paper to learn the answers to these questions and more.
Posted: 04 Sep 2009 | Published: 03 Sep 2009

Deloitte

Growing Market Share in a Highly Competitive Financial Services Industry
sponsored by Keynote Systems
WHITE PAPER: Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: 23 Jan 2005 | Published: 01 Jan 2004

Keynote Systems

Turning Shoppers into Advocates: The Customer Focused Retail Enterprise
sponsored by IBM Line of Business
WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
Posted: 18 Jul 2007 | Published: 01 Dec 2006

IBM Line of Business

DaimlerChrysler: A Case Study in Enterprise Data Quality
sponsored by Pitney Bowes Group 1 Software
CASE STUDY: Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: 18 Sep 2007 | Published: 01 Oct 2004

Pitney Bowes Group 1 Software

Top 5 Business Challenges in Financial Services: Oracle Process Accelerators as a Solution
sponsored by Oracle Corporation
WHITE PAPER: This paper identifies the top five business challenges in the financial services industry and outlines how adopting Oracle Process Accelerators can give a competitive edge. Read on to learn more!
Posted: 31 Oct 2013 | Published: 31 Oct 2013

Oracle Corporation

Winning the Global Challenge: The Japanese Electronics Companies'Race to Innovate
sponsored by IBM Line of Business
WHITE PAPER: Japanese electronics companies (JEC) are taking bold action to regain market share,profitability and their place as global innovators. Download this IBM Institute for Business Value Study to learn how JECs are transforming their businesses.
Posted: 29 Nov 2007 | Published: 01 Mar 2007

IBM Line of Business

Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 08 Feb 2021 | Published: 15 Mar 2019

TechTarget ComputerWeekly.com