Business of Information Technology  >   Business Processes  >   Marketing  >  

Ad Measurement

RSS Feed    Add to Google    Add to My Yahoo!
Ad MeasurementReports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Build and Run Business Applications
sponsored by K2
WHITE PAPER: It's no secret that an effective business process management (BPM) suite can help you improve process efficiency, cut costs, improve collaboration, and increase visibility. However, many companies don't want to deal with the cost, complexity, and delivery time of "big BPM." Fortunately, there's a better way.
Posted: 20 Mar 2014 | Published: 20 Mar 2014

K2

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Download this whitepaper to learn how organizations can keep pace with the demands of our rapid global marketplace with a combination of software and professional services from Red Hat.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

K2 and SharePoint 2013
sponsored by K2
WHITE PAPER: With the addition of SharePoint 2013, Microsoft has improved some workflow capabilities; however, process management still remains a challenge – with limited capabilities in many scenarios. In this paper, find out what's missing by turning to a third-party vendor like K2 for business applications that meet all of your needs.
Posted: 24 Mar 2014 | Published: 31 Dec 2013

K2

Operational Decision Management for Dummies
sponsored by IBM
EBOOK: Many organizations struggle with business rules that are hidden inside applications and processes, making them difficult to change. In this e-book from the "For Dummies" series, learn how Operational Decision Management (ODM) provides a set of tools and methods to automate your business decisions for increased accuracy and effectiveness.
Posted: 16 May 2014 | Published: 31 Dec 2013

IBM

Is Process Mapping A Barrier To Innovation? Podcast
sponsored by MicroPact
PODCAST: In this podcast, Craig Le Clair, Vice President and Principal Analyst, Forrester Research, shares insights from a recent survey of IT professionals that uncovers many of the challenges associated with traditional process-centric development approaches, and shares how they can be overcome through a data-first approach.
Posted: 10 Jun 2014 | Premiered: Jun 3, 2014

MicroPact

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement