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Ad Measurement Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Convert Like a Pro: The Future of Personalization in Marketing
sponsored by Cxense
EBOOK: Marketers have been experimenting with content recommendations and retargeting for many years, but with more and more customers expecting unique online experiences these methods just won't cut it anymore. Discover how to achieve personalization with big data, web and mobile apps, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Best Practices for Microservices
sponsored by MuleSoft
WHITE PAPER: This paper explores how many organizations are laying a foundation for continuous innovation and agility by adopting microservice architectures. Discover how to build a highly productive, unified integration framework for microservices that creates a seamless app network with API-led connectivity.
Posted: 12 Oct 2016 | Published: 12 Oct 2016

MuleSoft

How To Help Your Contact Center and Keep Customers Happy
sponsored by Genesys
PRODUCT OVERVIEW: The ability to manage interactions across channels as a single, coherent conversation is key to keeping your customers engaged and happy. In this product overview, learn about how Conversation Manager from Genesys, a customer experience management platform, can help your contact center.
Posted: 24 Feb 2017 | Published: 24 Feb 2017

Genesys

The Great Debate: One Integrated Business System vs. Siloed Applications
sponsored by NetSuite
WHITE PAPER: There is a debate right as to whether it's better to run siloed applications or a single integrated business system. Access this white paper to learn about the pros and cons to each, see several case studies, and decide which strategy works best for your organization.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

NetSuite

5 Focus Areas for Evolving Your ITSM Strategy to Drive Business Growth
sponsored by Cherwell
RESOURCE: Digital transformation is something that your organization is going to have to deal with if it hasn't already. There's no way to avoid it and stay competitive in today's marketplace. Read on to uncover the top five areas you will need to focus on in order to avoid failure with your digital transformation initiative.
Posted: 07 Jun 2017 | Published: 31 Dec 2015

Cherwell

Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017

SearchCRM

What's the Pulse on the BPM World?
sponsored by Microsoft
EGUIDE: What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
Posted: 23 May 2017 | Published: 17 May 2017

Microsoft
 
 
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