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Ad Measurement Reports
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


Why Predictive Lead Scoring is Marketers' New Best Friend
sponsored by Conversica
EGUIDE: Access this expert guide today to learn how predictive lead scoring can enable your business to harness the power of big data to identify the leads that are most likely to convert, close, and generate maximum revenue.
Posted: 02 Nov 2015 | Published: 02 Nov 2015


10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


How to get a 360-degree view of your customers
sponsored by TechTarget
RESOURCE: Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.
Posted: 03 Nov 2015 | Published: 03 Nov 2015


A Step-by-Step Map to Reaching Prospects, Qualifying Leads, and Closing Deals
sponsored by
RESOURCE: This infographic breaks the sales process down into three steps that will ultimately drive more sales for your organization. View now to access an extremely helpful and detailed roadmap to reaching more prospects, qualifying more leads, and closing more deals within your organization.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

8 Ways to Build Your Brand Using Social Media
sponsored by Sysomos
WHITE PAPER: Discover how to take advantage of the incredible opportunities available in the social space with eight tips in the following guide.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


7 Lessons from visionary Context Marketers
sponsored by Sitecore
WHITE PAPER: Access this white paper to learn why it's critical for marketers to develop a new mindset to match the expectations of the empowered customer. Uncover how your marketing team can create intuitive, contextual experiences that exceed customer expectations.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


From business process management to business outcomes classroom
sponsored by
VIRTUAL ENVIRONMENT: This Classroom will outline the forces, such as digitization, cloud and mobile, that are changing core customer-facing business processes and how CIOs are optimizing BPM for better customer interaction and business outcomes.
Posted: 08 Jun 2015 | Premiered: 08 Jun 2015

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

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