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Ad Measurement Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Enhance Customer Engagement and Innovation With the Cloud
sponsored by IBM
WHITE PAPER: Access this white paper to learn how marketers can improve their overall strategy by using the cloud to create relevant customer experiences and accelerate results.
Posted: 19 Jan 2015 | Published: 01 Sep 2014

IBM

Transforming HR: Getting the Timing Right
sponsored by NGA Human Resources
WHITE PAPER: This brief resource shines light on the transformation in HR that needs to take place to improve cost, quality and flexibility of services. Transformation can take different forms: a business process redesign (BPR), shared services or outsourcing HR, or investing in new, automated technologies.
Posted: 11 Jun 2014 | Published: 11 Jun 2014

NGA Human Resources

Why Traditional ESPs Aren't Cutting It for Email Marketers
sponsored by Adobe EchoSign
WHITE PAPER: The information in the following white paper is derived from more than 260 surveyed email marketers. Learn current email service provider (ESP) methods from industry professionals, in addition to their challenges with existing email programs.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Adobe EchoSign

ROI analysis: JBoss Enterprise BRMS Compared to Drools, the JBoss Community Project
sponsored by Red Hat
WHITE PAPER: Drools, a business rules management system (BRMS) created by members of the JBoss developer community, offers the innovation you need for early stage projects or proof-of-concepts. But when it comes to mission-critical applications, don't you want the assurance of SLA-based support, patches, and updates?
Posted: 12 May 2014 | Published: 31 Dec 2012

Red Hat

Improve Customer Experience through Personalization
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett-Packard Company

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo

Decision Management: Reaping the Rewards, Skirting the Pitfalls
sponsored by eBizQ
EBOOK: In this expert handbook, learn why combining business rules and predictive analytics to create decision management systems is becoming common, according to Mike Gualtieri, a principal analyst at Forrester Research Inc. Discover the critical first step of decision management, what it involves, and how it can benefit your organization.
Posted: 09 Sep 2014 | Published: 08 Sep 2014

eBizQ

Operational Decision Management for Dummies
sponsored by IBM
EBOOK: Many organizations struggle with business rules that are hidden inside applications and processes, making them difficult to change. In this e-book from the "For Dummies" series, learn how Operational Decision Management (ODM) provides a set of tools and methods to automate your business decisions for increased accuracy and effectiveness.
Posted: 16 May 2014 | Published: 31 Dec 2013

IBM

Change Management and BPMS
sponsored by IBM
EGUIDE: In this two-part, expert interview with Forrester Research's Connie Moore, learn how to incorporate change management into BPM initiatives, and gain insight and advice from Moore on how to minimize the impact of change in BPM projects.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IBM
 
 
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