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Ad Measurement Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Salesforce for B2B Marketers: The Complete Guide
sponsored by Salesforce.com
WHITE PAPER: This e-book guides marketers through several B2B automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Salesforce.com

Tackle Complex Processes With Dynamic BPM Suites and Business-Ready Apps
sponsored by OpenText
WHITE PAPER: An expansive new generation of BPM technology is poised to transform business capabilities—are you ready? In this white paper, learn the many factors that are making waves in business process management, including 4 major sea changes, 5 identifiers of a modern BPM suite, as well as additional BPM trends.
Posted: 14 Apr 2016 | Published: 30 Jun 2015

OpenText

Rethink Email: Earn a Place in Your Customer's Inbox
sponsored by Salesforce
WHITE PAPER: 77% of consumers prefer to receive permission-based marketing communications. The second they hit "subscribe," they're asking for your content -- so why not make it about them? Read on for tips on connecting with your email subscribers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

AIIM Report: Paper-Free Progress and Measuring Outcomes
sponsored by EMC
ANALYST REPORT: This exclusive report takes an in-depth look at the challenges of digitizing paper processes, digital mailrooms and multi-channel capture, and learn how to go paper-free and transform your business processes with mobile and cloud.
Posted: 05 Apr 2016 | Published: 31 Dec 2015

EMC

Case Study: Nissan Optimizes Distribution with Business Rules Management
sponsored by Red Hat
CASE STUDY: After opening a new production plant, Nissan needed to align their processes more closely with customers' buying trends. This case study reveals the business rules management strategy that empowered Nissan to quickly and flexibly process production plans.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Red Hat

The Deloitte Global CPO Survey 2016
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Deloitte's research shows an increase in digital technology spend as chief procurement officers (CPOs) look at innovative systems to improve their business process.
Posted: 06 Apr 2016 | Published: 06 Apr 2016

ComputerWeekly.com

Marketing Automation: How to Build a Sales and Marketing Ecosystem
sponsored by Salesforce.com
EBOOK: This e-book explores how marketing automation creates a dynamic duo: sales and marketing working together hand-in-hand.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise
 
 
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