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Ad Measurement Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Your Marketing Automation Checklist
sponsored by Marketo
WHITE PAPER: In this resource, learn how to add value to your business with marketing automation. Discover how to identify what you are looking for alongside concrete goals for your organization, define the tools you'll be using to achieve marketing automation, and more.
Posted: 19 May 2017 | Published: 19 May 2017

TOPICS:  Marketing
Marketo

Tech Overview: How To Make Effective Data-Driven Marketing Choices
sponsored by Birst
PRODUCT OVERVIEW: Marketers need to determine best customers, campaigns and programs. Data is supposed to make that easy – but there are 3 challenges to overcome. Learn the 3 challenges you need to hurdle, and how you can use Birst Marketing Analytics to achieve your customer data goals.
Posted: 27 Apr 2017 | Published: 27 Apr 2017

Birst

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

ComputerWeekly.com

What to Look for in Marketing Automation Software
sponsored by Marketo
EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo

Which Platform is the Best Fit for Your Use Case?
sponsored by Rsam
WHITE PAPER: Access this white paper to learn how to best evaluate different platforms and figure out which one best fits your particular business needs. You'll understand the 5 keys to deciding which business process management platform works best for your organization's particular use case.
Posted: 10 Feb 2017 | Published: 10 Feb 2017

Rsam

What's the Pulse on the BPM World?
sponsored by Microsoft
EGUIDE: What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
Posted: 23 May 2017 | Published: 17 May 2017

Microsoft

Introducing Microsoft SQL Server 2016
sponsored by Microsoft
EBOOK: This robust e-book explores SQL Server 2016. Learn about its newest capabilities that can enable you to boost performance with: faster queries, an improved database engine, integrated reporting and analytics, and more.
Posted: 06 Oct 2016 | Published: 06 Oct 2016

Microsoft

8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017

Twilio

How to Measure Marketing Success with Call-Tracking Software
sponsored by Twilio
EGUIDE: Foundations Recovery Network, a US-based rehab network, needed to know if they were getting their money's worth advertising on Google – more imperative due to the high online competition in the substance abuse recovery field. Learn how they leveraged new call-tracking software to understand if their marketing strategy was worth it.
Posted: 23 May 2017 | Published: 16 May 2017

Twilio

Measuring the half life of data
sponsored by ComputerWeekly.com
ANALYST REPORT: How long should you keep your corporate data ? This report from Nucleus Research offers some scientific answers.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

10 Tips to Measure Training ROI
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: How do you measure the value of training to the business ? These tips will help you develop your business case.
Posted: 21 Sep 2012 | Published: 21 Sep 2012

ComputerWeekly.com

Riding the AI Analytics Wave: How Salesforce Einstein Measures Up
sponsored by Salesforce.com
EGUIDE: In this expert e-guide, we explore how AI integration augments analytics apps. Discover AI's potential to open new doors for IoT and cloud strategies, and learn about how Salesforce's Einstein platform measures up.
Posted: 20 Jun 2017 | Published: 15 Jun 2017

Salesforce.com

Big Data and Content Analytics: measuring the ROI
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Early adopters of big data analytics are achieving good results that are helping to drive decision making in the business, this independent research by AIIM reveals.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

ComputerWeekly.com

CW+: How to build, secure, manage and measure IT workloads
sponsored by ComputerWeekly.com
WHITE PAPER: Computing infrastructure today is highly versatile and this has many benefits for businesses. Unfortunately, it also has downsides; use that infrastructure unintelligently and costs can get out of control.
Posted: 20 Oct 2011 | Published: 05 Jan 2011

ComputerWeekly.com

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Top 3 Reasons to Customize Call Tracking for Your Business
sponsored by Twilio
WEBCAST: Register for this on-demand webinar to learn why a custom call tracking tool can help you track, measure, and optimize calls just like clicks.
Posted: 11 May 2017 | Premiered: May 11, 2017

Twilio

The Definitive Guide to Lead Generation
sponsored by BlueBox(an IBM company)
EBOOK: In this ebook, discover some tactics to successfully generate leads, as well as how to nurture those leads to create successful, profitable campaigns. Click inside to find out how best to use website forms, pay-per-click ads, email marketing, and more to discover leads, as well as how to turn those leads into marketing successes.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

BlueBox(an IBM company)

The ROI of Social CRM
sponsored by ComputerWeekly.com
ANALYST REPORT: This analyst report from Nucleus Research shows that businesses can achieve a significant return on investment by adding social media to their CRM deployments
Posted: 07 Sep 2012 | Published: 05 Aug 2012

ComputerWeekly.com

Targeted attacks and how to defend against them
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Bob Tarzey and Louella Fernandes assess the scale and real impact of targeted attacks the measures being taken to defend against them.
Posted: 16 Aug 2013 | Published: 16 Aug 2013

ComputerWeekly.com

Nimble employers turn to agile project management
sponsored by ComputerWeekly.com
WHITE PAPER: In spirit, both traditional and agile project delivery embody similar principles and practices that aim to deliver measurable results
Posted: 24 Oct 2011 | Published: 25 Nov 2010

ComputerWeekly.com

IPTV Test and Measurement Best Practices
sponsored by Alcatel-Lucent
WHITE PAPER: This whitepaper focuses on providing a pragmatic set of test and measurement guidelines that can be implemented on a live operational IPTV service. The recommendations given in this paper are generally applicable to any IPTV system.
Posted: 20 Aug 2008 | Published: 01 Jan 2007

Alcatel-Lucent

Return on Information: Adding to Your ROI with Google Enterprise Search
sponsored by Google Search Appliance
WHITE PAPER: As enterprises continue to produce, store, and make use of business content, volume grows and the investment needed to manage complexity increases. Yet much of this content remains difficult to manage and access. Read this white paper to learn how Google search solutions can boost your bottom line in today's business climate.
Posted: 11 Mar 2010 | Published: 11 Mar 2010

Google Search Appliance

End-user Experience Monitoring
sponsored by Nimsoft, Inc.
WHITE PAPER: What exactly is End-user Monitoring (EUM) and why should businesses care? In this resource, discover why it's increasingly important to assess system performance from the end-user perspective in the age of IT as a service, and how you can effectively measure and quantify end-user experiences.
Posted: 13 Feb 2012 | Published: 13 Feb 2012

Nimsoft, Inc.

The Future of Advertising
sponsored by Accenture
RESEARCH CONTENT: Learn how buyers and sellers of digital advertising are working to achieve their targets in the coming years. From improving ROI to using analytics to target ads, the digital revolution in advertising can be a massive resource, or a huge challenge.
Posted: 17 Nov 2016 | Published: 17 Nov 2016

Accenture

2016 State of Software Security
sponsored by Veracode, Inc.
WHITE PAPER: This report provides you with tangible AppSec benchmarks with which to measure your own programs against. Discover stats and figures on the risk of applications and overall industry remediation trends.
Posted: 02 Nov 2016 | Published: 31 Oct 2016

Veracode, Inc.

Global Connectivity Index 2016
sponsored by ComputerWeekly.com
RESEARCH CONTENT: The Global Connectivity Index (GCI) 2016 from Huawei measures the progress of 50 nations in investing in and deploying Information and Communications Technology (ICT) to achieve economic digitisation
Posted: 27 Sep 2016 | Published: 28 Sep 2016

ComputerWeekly.com

The Impact of E.U. Internet Copyright Regulations on Early-Stage Investment
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This study from Booz&Co reveals industry concerns that anti-piracy measures will deter venture capital organisations from investing in internet start-ups.
Posted: 20 Feb 2012 | Published: 20 Feb 2012

ComputerWeekly.com

The Current State of Data Protection in Midsize Organizations
sponsored by arcserve
RESEARCH CONTENT: With data continuing to expand there is added strain on IT teams like never before. Access this report and explore the key data protection concerns facing midsize organizations.
Posted: 25 May 2017 | Published: 25 May 2017

arcserve

The Impact of Data Breaches on Reputation and Share Value
sponsored by Centrify Corporation
RESEARCH CONTENT: Discover how IT practitioners, marketers, and consumers view the impact of data breaches on reputation and share value. Step into their shoes to learn more about the correlation between security posture ad brand reputation, customer concerns for privacy and data security, and more.
Posted: 28 Jun 2017 | Published: 31 May 2017

Centrify Corporation

Mobilizing Care With Virtual Desktops
sponsored by SearchHealthIT.com
EBOOK: Desktop virtualization attracts clinicians and health IT professionals alike with time savings and technological streamlining. This exclusive handbook takes a look at three added issues about virtualization in healthcare settings – performance, caregiving, and hyper-convergence.
Posted: 08 Nov 2016 | Published: 28 Oct 2016

SearchHealthIT.com
 
 
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