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Ad Measurement Reports
 
Multimedia Ad Sales: What to Expect in New Age of Digital Advertising
sponsored by Accenture
DATA SHEET: Marketers are adjusting their plans to adapt to digital advertising's take over. Find out what to expect from the age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.
Posted: 14 Nov 2016 | Published: 14 Nov 2016

Accenture

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Opportunities and Risks in 5 Global Outsourcing Locations
sponsored by NTT America, Inc.
EBOOK: This e-guide explores some of the key trends impacting 5 important global IT outsourcing locations. Access now to uncover these trends, and learn how they are affecting regions like the United States, Brazil and Colombia, China, and more.
Posted: 07 Nov 2016 | Published: 07 Nov 2016

NTT America, Inc.

Top CRM Lead Management Providers: An Analyst Report
sponsored by Marketo
RESEARCH CONTENT: This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.
Posted: 24 Oct 2016 | Published: 06 Sep 2016

Marketo

How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel®
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel®

4 Steps to Data-Driven Customer Engagement
sponsored by SAS
WHITE PAPER: This resource explains how a data-driven, customer-focused marketing process can help you engage customers. Learn four steps to boost marketing returns.
Posted: 06 Jan 2016 | Published: 31 Dec 2015

SAS

The Art of IT Management
sponsored by ComputerWeekly.com
BOOK: What makes a good manager? Robina Chatham offers some pointers in this extract from her book, The Art of IT Management.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

ComputerWeekly.com

Are Low-Code Platforms Fast and Scalable?
sponsored by K2NE GmbH
WHITE PAPER: In this white paper, discover how a low-code platform can enable rapid app development while enabling growth in complexity and scale in an integrated and easy-to-manage way. Additionally, explore testimonials shared by organizations that have experienced the benefits of a low-code platform for themselves.
Posted: 01 Aug 2016 | Published: 31 Dec 2015

K2NE GmbH

The Definitive Guide to Lead Generation
sponsored by BlueBox(an IBM company)
EBOOK: In this ebook, discover some tactics to successfully generate leads, as well as how to nurture those leads to create successful, profitable campaigns. Click inside to find out how best to use website forms, pay-per-click ads, email marketing, and more to discover leads, as well as how to turn those leads into marketing successes.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

BlueBox(an IBM company)

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark
 
 
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