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Ad Measurement Reports
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


Data Monetization Strategies: Make and Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Are you sitting on your data with no plan? Do you know how to capitalize on information you already have? This whitepaper dives into the world of profiting from data. Access now to discover 4 essential steps to getting started, as well as challenges to overcome and a discussion on the importance of data integrity.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

Information Builders

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015


10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Global C-Suite Study: How to Enable CMOs to be Customer-Focused
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Read on and learn how to help these professionals build a robust digital marketing strategy.
Posted: 03 Aug 2015 | Published: 31 Mar 2014


Improve Business Agility by Adopting These 10 Attributes
sponsored by IBM
EGUIDE: In this expert e-guide, you'll discover the 10 attributes of a successful business agility strategy, as well as how business executives (not just CIOs) are using Agile-based stand-up meetings to foster a productive and collaborative business culture.
Posted: 03 Dec 2014 | Published: 03 Dec 2014


How real-time intelligence is driving BPM
sponsored by IBM
EGUIDE: This e-guide explores what capabilities "intelligent business process management suites" (iBPMS) will feature, and discusses in an extensive Q&A how businesses can benefit from implementing these new technologies.
Posted: 19 Aug 2014 | Published: 19 Aug 2014


Decision Management: Reaping the Rewards, Skirting the Pitfalls
sponsored by eBizQ
EBOOK: In this expert handbook, learn why combining business rules and predictive analytics to create decision management systems is becoming common, according to Mike Gualtieri, a principal analyst at Forrester Research Inc. Discover the critical first step of decision management, what it involves, and how it can benefit your organization.
Posted: 09 Sep 2014 | Published: 08 Sep 2014


How to Pick the Right Mobile Sales Force Automation APP
sponsored by Adobe EchoSign
EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

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