<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: Public Relations Research</title> 
	<link>http://www.bitpipe.com/rlist/term/Public-Relations.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Fri, 08 Aug 2008 20:15:19 EDT</lastBuildDate>
	<pubDate>Fri, 08 Aug 2008 20:15:19 EDT</pubDate>  <item> <title><![CDATA[Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218204042_181.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    To help marketers identify creative elements that can really improve results&#44; Silverpop undertook a comprehensive study of both BtoB and BtoC email messages&#44; evaluating a variety of creative elements and comparing open and click rates.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Sun, 01 Jan 2006 24:00:00 EST</pubDate> </item>  </channel> </rss>

