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	<rss version="2.0"> <channel> <title>Most Popular White Papers and WebcastsMarketing Research</title> 
	<link>http://www.bitpipe.com/tlist/Marketing.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Mon, 09 Nov 2009 16:50:27 EST</lastBuildDate>
	<pubDate>Mon, 09 Nov 2009 16:50:27 EST</pubDate>  <item> <title><![CDATA[10 Quick Wins for Sales & Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1257802735_738.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
   Published by: ZoomInfo]]></description>
		<pubDate>Mon, 09 Nov 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[A Guide to the Value of Reliable Data in Retail Banking]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1257189894_4.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
   Published by: DataFlux Corporation]]></description>
		<pubDate>Mon, 02 Nov 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Achieving Sustained Growth through Operational Excellence]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1256836706_90.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a &quot;single source of truth&quot; where senior executives have shared visibility into all parts of the organization, enabling management by facts.
   Published by: SAP AG]]></description>
		<pubDate>Tue, 02 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Using Advanced Analytics: Gain Insight into Your Revenue Stream]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1256587629_858.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
   Published by: SAP BusinessObjects]]></description>
		<pubDate>Mon, 26 Oct 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[How to Maximize Revenue by Sending Targeted Promotions to Customers]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1256312702_439.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
   Published by: Infor CRM]]></description>
		<pubDate>Fri, 23 Oct 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1255976024_7.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
   Published by: Birst]]></description>
		<pubDate>Mon, 19 Oct 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1255973335_366.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
   Published by: Birst]]></description>
		<pubDate>Mon, 19 Oct 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Avatars Proven to Increase Advertising Effectiveness]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1254339451_967.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Blue Rain commissioned Humanity Online to create an avatar for their character &quot;Marcus OneNote&quot; that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
   Published by: Humanity Interactive]]></description>
		<pubDate>Wed, 30 Sep 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1254753657_316.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
   Published by: TIBCO Spotfire Division]]></description>
		<pubDate>Mon, 05 Oct 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1252604674_712.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
   Published by: TIBCO Spotfire Division]]></description>
		<pubDate>Thu, 10 Sep 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Spotfire for CRM: Supercharge Your Sales and Marketing Analysis]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1252589054_648.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
   Published by: TIBCO Spotfire Division]]></description>
		<pubDate>Fri, 11 Sep 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[B2B Lead Gen: Marketing ROI Performance & Evaluation Study]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250722892_996.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
   Published by: Citrix Online]]></description>
		<pubDate>Mon, 01 Dec 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Business Wire hosts award-winning events for client education with GoToWebinar]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250724145_649.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Business Wire, a global market leader in commercial news distribution, adopted Citrix&reg; GoToMeeting&reg; with GoToWebinar&reg; in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
   Published by: Citrix Online]]></description>
		<pubDate>Wed, 24 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250724898_751.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This new case study explores how Citrix&reg; GoToMeeting&reg; Corporate with GoToWebinar&reg; has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
   Published by: Citrix Online]]></description>
		<pubDate>Mon, 23 Mar 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Using Webinars to Engage Prospects]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250725574_620.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
   Published by: Citrix Online]]></description>
		<pubDate>Wed, 19 Aug 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[The Virtual Presenter's Series: Start Right. Design Right. Present Right.]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250726150_27.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
   Published by: Citrix Online]]></description>
		<pubDate>Wed, 19 Aug 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[9 Management Practices for Exceptional Webinars]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250721291_218.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
   Published by: Citrix Online]]></description>
		<pubDate>Wed, 19 Aug 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250722053_654.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
   Published by: Citrix Online]]></description>
		<pubDate>Mon, 01 Dec 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[What Causes Webinar Attendees to Bail]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250714709_3.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
   Published by: Citrix Online]]></description>
		<pubDate>Wed, 19 Aug 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[How to Market and Sell Services with Webinars]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250720440_587.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
   Published by: Citrix Online]]></description>
		<pubDate>Mon, 01 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Sales and Marketing: The New Power Couple]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1250625610_912.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
   Published by: Microsoft]]></description>
		<pubDate>Mon, 01 Dec 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Advent Portfolio Exchange Demo]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1215708512_482.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
   Published by: Advent Software, Inc]]></description>
		<pubDate>Tue, 01 Jul 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Microsoft Dynamics CRM - Sports Organizations]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248988114_855.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers.
   Published by: Microsoft]]></description>
		<pubDate>Thu, 30 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Chill Factore Video Case Study]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248984221_895.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    The Chill Factore is a unique indoor snow venue located in the northwest of England. Watch this video case study and discover how Microsoft Dynamics CRM has not only enhanced Chill Factore's relationship with it's customers, but also assisted in developing a more targeted marketing strategy.
   Published by: Microsoft]]></description>
		<pubDate>Thu, 30 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times - Podcast]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248446097_884.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
   Published by: SAP America Inc]]></description>
		<pubDate>Fri, 24 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[CRM Built for Marketing:  The Executive Guide to Selecting CRM that Meets Marketing Needs]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248378706_428.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
   Published by: Pivotal CRM, a CDC Software solution]]></description>
		<pubDate>Thu, 23 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Infor Permission-based Marketing Campaigns]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248297328_485.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
   Published by: Infor CRM]]></description>
		<pubDate>Wed, 22 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Infor CRM Interaction Advisor]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248295911_83.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
   Published by: Infor CRM]]></description>
		<pubDate>Wed, 22 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Innovative Marketing Strategies for Individual and Personal Lines Insurers]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248294467_263.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
   Published by: Infor CRM]]></description>
		<pubDate>Wed, 22 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Making Interactions More Intelligent Across All Channels in the Retail Finance Industry]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248295344_765.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
   Published by: Infor CRM]]></description>
		<pubDate>Wed, 22 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Increase Your Returns Using Event-Based Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1248292830_605.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
   Published by: Infor CRM]]></description>
		<pubDate>Wed, 22 Jul 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1247086932_793.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
   Published by: SAP America Inc]]></description>
		<pubDate>Wed, 22 Jul 2009 10:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Six Mistakes Companies Are Making Today and How You Can Avoid Them]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1245440766_641.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Organizations need technology that can unlock the value of information.
Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...
   Published by: SAP BusinessObjects]]></description>
		<pubDate>Fri, 19 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1244643299_63.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
   Published by: Oracle Corporation]]></description>
		<pubDate>Wed, 10 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Sustained Growth Through Operational Excellence]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1244228412_565.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a &quot;single source of truth&quot; where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
   Published by: SAP America Inc]]></description>
		<pubDate>Tue, 02 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1244136453_519.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Recently, many businesses have used lean principles to move from a decentralized
corporate management mode to a hybrid model &#45; recognizing that different functions require different levels of centralized management to be efficient
and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
   Published by: SAP America Inc]]></description>
		<pubDate>Tue, 02 Jun 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1242756472_819.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
   Published by: ZoomInfo]]></description>
		<pubDate>Tue, 19 May 2009 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[The Customer&#45;Driven Innovation Series: The Predictive Enterprise]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1197294713_431.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Customer data mining and predictive analytics helps achieve customer innovation&#44; strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
   Published by: SPSS Inc. Worldwide Headquarters]]></description>
		<pubDate>Sat, 01 Dec 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Cross-Channel Campaign Management - Next Generation Multichannel Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1236034506_918.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
   Published by: Infor CRM]]></description>
		<pubDate>Mon, 02 Mar 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Who Are My Best Customers&#63;]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1235145320_188.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits.  This paper describes just a few of the ways that you can use analytics to better understand your customers.
   Published by: SPSS Inc. Worldwide Headquarters]]></description>
		<pubDate>Fri, 20 Feb 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1235145319_964.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper makes the case for using predictive analytics to drive organic growth&#44; and gives two different methods for measuring financial return.
   Published by: SPSS Inc. Worldwide Headquarters]]></description>
		<pubDate>Fri, 20 Feb 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1235145317_965.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper briefly defines text analytics&#44; describes various approaches to text analytics&#44; and then focuses on the natural language processing techniques used by SPSS Inc.&#39;s text analytics solutions.
   Published by: SPSS Inc. Worldwide Headquarters]]></description>
		<pubDate>Fri, 20 Feb 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1235145317_266.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system&#44; increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
   Published by: SPSS Inc. Worldwide Headquarters]]></description>
		<pubDate>Fri, 20 Feb 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1192739736_672.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy.  This guide provides insight to help you take a more customer-centric view of your business.
   Published by: Pivotal CRM, a CDC Software solution]]></description>
		<pubDate>Fri, 20 Feb 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1232132568_473.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper explores core principles companies can use to help them select a CRM system.
   Published by: Pivotal CRM, a CDC Software solution]]></description>
		<pubDate>Fri, 20 Feb 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[What is Your Sales Strategy for Today's Challenging Market?]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1232978669_503.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This study measures the effects of today's economy on sales organizations and found that the mainstream response to the challenge of selling through today's economy to be generally off target.
   Published by: Oracle Corporation]]></description>
		<pubDate>Mon, 26 Jan 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Leverage ERP for Sales &#38; Operations Planning]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1231769882_223.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&#38;OP)&#44; which helps manufacturers rapidly adjust to changes in the market.
   Published by: IFS]]></description>
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		<description><![CDATA[
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		<description><![CDATA[
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		<description><![CDATA[
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		<pubDate>Fri, 05 Dec 2008 24:00:00 EST</pubDate> </item>  </channel> </rss>

