<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: Marketing Information Systems Research</title> 
	<link>http://www.bitpipe.com/rlist/term/Marketing-Information-Systems.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Wed, 20 Aug 2008 17:16:26 EDT</lastBuildDate>
	<pubDate>Wed, 20 Aug 2008 17:16:26 EDT</pubDate>  <item> <title><![CDATA[From Cold to Hot: Lead Nurturing Programs That Generate Sales]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1219246354_719.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper explains the importance of lead nurturing&#150;in the lead management process. It discusses best practices for nurturing leads in today&#39;s competitive business environment, and offers advice for implementing a lead-nurturing program.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Wed, 20 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Solutions Marketing &#45; The New Product Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1214931263_555.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper examines how IT companies can better align their marketing efforts.  It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
   Published by: ZIGZAG Marketing, Inc.]]></description>
		<pubDate>Fri, 01 Jun 2007 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Gartner's Magic Quadrant for Marketing Resource Management]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1214304970_768.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    MRM is a set of processes and capabilities designed to enhance a company&#39;s ability to orchestrate and optimize internal and external marketing resources.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Sun, 01 Jun 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Streamlining Marketing Management and Processes, a Merrill Lynch Success Story]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1214304971_978.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Tue, 24 Jun 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Magic Quadrant for Managed and Professional Network Service Providers&#44; North America]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1213119185_824.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This document is a guide for midsize businesses and large companies to identify and evaluate vendors that deliver IT services in support of connectivity and communications infrastructure.
   Published by: Dimension Data]]></description>
		<pubDate>Wed, 14 May 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Putting the Relationship Back in Relationship Marketing &#45; Driving Value through Customer Engagement and Advocacy]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1205952541_380.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper gives insights gained from years of client work across a range of industries, and outline steps for developing an analytics-based Relationship Marketing engagement management and tracking system.
   Published by: MarketBridge]]></description>
		<pubDate>Wed, 19 Mar 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Turn Customer Data into Actionable Information and Insight with CRM Analytics]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1200499882_648.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Gain real-time insight into customer data to deliver faster, more effective decisions and positively impact the bottom line. Learn how analytics can increase ROI by turning customer data from sales and marketing systems into actionable information.
   Published by: Business Objects]]></description>
		<pubDate>Tue, 01 Jan 2008 24:00:00 EST</pubDate> </item>  </channel> </rss>

