<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: Email Marketing Research</title> 
	<link>http://www.bitpipe.com/rlist/term/Email-Marketing.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Tue, 12 Aug 2008 14:15:29 EDT</lastBuildDate>
	<pubDate>Tue, 12 Aug 2008 14:15:29 EDT</pubDate>  <item> <title><![CDATA[The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218554699_853.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Sat, 01 Jan 2005 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218204042_181.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    To help marketers identify creative elements that can really improve results&#44; Silverpop undertook a comprehensive study of both BtoB and BtoC email messages&#44; evaluating a variety of creative elements and comparing open and click rates.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Sun, 01 Jan 2006 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[That Was Then This Is Now: The New Rules of Email Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218204050_306.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won&#39;t work anymore. This paper reviews the new rules of email marketing.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Thu, 01 Jan 2004 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Incorporating WEB Analytics into Email Marketing: Five Quick&#45;Start Tactics for Marketers]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218204047_669.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Read this whitepaper to learn how to use Web Analytics data to better understand your customers&#39; needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Fri, 01 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue&#45;Boosting Tactics]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218204052_147.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Transactional emails are those which companies send to customers to confirm a purchase&#44; notify shipping dates&#44; deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Sun, 01 Jan 2006 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1218204049_419.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[How Not to Be a Spammer &#45; The Truth about E&#45;Mail Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1203602454_592.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    E&#45;mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose).
   Published by: Cisco Systems, Inc.]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[10 Ways to Improve B2B Email Deliverability and Effectiveness]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1201012790_633.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Tue, 01 Jan 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Vtrenz&#44; a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1200499882_432.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Vtrenz helps you maximize your marketing efforts&#44; improve your efficiencies&#44; increase revenue and accelerate the lead&#45;to&#45;sale timeline.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Email Marketing Intelligence]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1200420025_795.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Email marketing is the most cost&#45;effective marketing channel available today as it allows you to communicate with all of your contacts instantaneously in a non&#45;evasive manner that customers prefer.
   Published by: Listrak]]></description>
		<pubDate>Tue, 15 Jan 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Essential Email Marketing Deliverability Guide]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1199725790_703.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders.  The experts at Listrak have the details for you.
   Published by: Listrak]]></description>
		<pubDate>Wed, 05 Dec 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Dynamic Content Strategy Guide: Five Essential Email Campaigns]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1199725786_845.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Dynamic content allows you to get to know your customers and subscribers on an intimate level&#44; strengthening your relationships and increasing brand loyalty.
   Published by: Listrak]]></description>
		<pubDate>Wed, 26 Sep 2007 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Dynamic Content in Action: DiscountBeautyCenter.com Case Study]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1199725786_915.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Listrak&#39;s marketing and professional services departments teamed up to help DiscountBeautyCenter.com&#44; an online supplier of brand name cosmetics&#44; fragrances&#44; and professional beauty supplies.
   Published by: Listrak]]></description>
		<pubDate>Thu, 08 Nov 2007 24:00:00 EST</pubDate> </item>  </channel> </rss>

