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	<rss version="2.0"> <channel> <title>Most Popular White Papers and WebcastsDirect Marketing Research</title> 
	<link>http://www.bitpipe.com/tlist/Direct-Marketing.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Thu, 04 Jun 2009 10:15:25 EDT</lastBuildDate>
	<pubDate>Thu, 04 Jun 2009 10:15:25 EDT</pubDate>  <item> <title><![CDATA[Data Quality: A Survival Guide For Marketing]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1244052378_404.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
   Published by: SAP America Inc]]></description>
		<pubDate>Tue, 02 Jun 2009 24:00:00 EDT</pubDate> </item>  </channel> </rss>

