<?xml version="1.0" encoding="UTF-8" ?>










	<rss version="2.0"> <channel> <title>Most Popular White Papers and Webcasts Brand Loyalty Research</title> 
	<link>http://www.bitpipe.com/tlist/Brand-Loyalty.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Tue, 07 Feb 2012 13:10:18 EST</lastBuildDate>
	<pubDate>Tue, 07 Feb 2012 13:10:18 EST</pubDate>  <item> <title><![CDATA[Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1328297133_651.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[Read this brief Bloomberg Businesweek case study to learn how The LEGO Group has leveraged organizational changes— including implementing loyalty management software from SAP that integrates with its SAP ERP and CRM platform— to achieve a high level of consumer interaction and improve its customer experience. Published by: SAP America, Inc.]]></description>
		<pubDate>Sat, 30 Jul 2011 24:00:00 EDT</pubDate> </item>  </channel> </rss>


