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	<rss version="2.0"> <channel> <title>Most Popular White Papers and WebcastsAdvertising Research</title> 
	<link>http://www.bitpipe.com/tlist/Advertising.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Fri, 20 Nov 2009 12:00:43 EST</lastBuildDate>
	<pubDate>Fri, 20 Nov 2009 12:00:43 EST</pubDate>  <item> <title><![CDATA[Targeted Interactive Advertising: A Killer Revenue App]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1258736019_869.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.
   Published by: Alcatel-Lucent]]></description>
		<pubDate>Fri, 20 Nov 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Demo: Personalized content and Advertising]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1258735647_754.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
   Published by: Alcatel-Lucent]]></description>
		<pubDate>Fri, 20 Nov 2009 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Avatars Proven to Increase Advertising Effectiveness]]></title> <link><![CDATA[http://www.bitpipe.com/detail/RES/1254339451_967.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Blue Rain commissioned Humanity Online to create an avatar for their character &quot;Marcus OneNote&quot; that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
   Published by: Humanity Interactive]]></description>
		<pubDate>Wed, 30 Sep 2009 24:00:00 EDT</pubDate> </item>  </channel> </rss>

