DEFINITION: Ensuring over time that a product or service profitably meets the needs of customers by continually monitoring and modifying the elements of the marketing mix.
WEBCAST: Posted: 20 May 2008 | When: Available On Demand
SUMMARY:
What is hype and what is real, when web 2.0 technologies gets implemented in the enterprise? Industry experts from Forrester Research and Forum One Communications answer questions about how companies are successfully leveraging online communities.
WEBCAST: Posted: 14 May 2008 | When: Available On Demand
SUMMARY:
In this Webcast, discover research from Aberdeen group describing how good product content is critical to successful supply management. Learn the benefits one company realized by establishing good product content.
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