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| Business of Information Technology > Business Processes > Marketing > Advertising > |
Online Advertising
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ALSO CALLED: Pop-up Ads, Web Advertising, and Internet Advertising
DEFINITION: A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover, a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up
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ONLINE ADVERTISING DEFINITION (continued): … ad is smaller than the background interface - windows that fill the user interface are called replacement interfaces - and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under, is a window that loads behind the Web page that you're viewing, only to appear when you leave that Web site. Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, …
Online Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary
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