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Business of Information Technology  >  Business Management  >  CRM  >  

Mobile CRM

ALSO CALLED: mCRM, Mobile Customer Relationship Management, Wireless Customer Relationship Management, and Wireless CRM
DEFINITION: The ability to use handheld devices to manage sales, sales contacts, and customer service activities.


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Defining a Mobile Architecture for Success: How, When and Why to Use a Multichannel Access Gateway
sponsored by Sybase iAnywhere
WEBCAST: This webcast explains how a MAG infrastructure provides connectivity between any application, any piece of data, and any mobile device. Learn how a Multichannel Access Gateway (MAG) will help your company lower support costs.
Posted: 17 Jul 2008 | Premiered: Available On Demand
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Podcast: Trends, Challenges, and Innovations in Enterprise Mobility
sponsored by OQO, Inc
PODCAST: Gain insight into a practical, solutions-oriented approach as well as how you can mobilize line of business applications while minimizing TCO.
Posted: 19 May 2008 | Premiered: 19 May 2008, 09:00 EDT (13:00 GMT)
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Mobilize Your Field Staff with BlackBerry
sponsored by BlackBerry
WEBCAST: Join research In Motion (RIM) and MobileChargePro as we walk through real life examples demonstrating these solutions, and their benefits, to those with employees in the field.
Posted: 18 Mar 2008 | Premiered: Available On Demand
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