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| Business of Information Technology > Business Processes > |
Marketing
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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, and Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate
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Quality Management for Manufacturers: Some Assembly Required
| sponsored by Epicor Software Corporation
WEBCAST:
Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS.
Posted: 02 Jun 2008 | Premiered: Available On Demand
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How Software as a Service (SaaS) can Solve Real World Business Challenges
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See how the on-demand delivery model can solve these challenges and are already being used by companies such as Avon, Stratus Technologies, GE and many others.
Posted: 28 Apr 2008 | Premiered: Available On Demand
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The Secret Behind Successful Retention Programs: Next Generation Analytics
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The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results.
Posted: 27 Mar 2008 | Premiered: Available On Demand
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The Demand for Scalable Storage with Web 2.0
| sponsored by Hewlett-Packard Company
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Join this videocast as Ian Duncan, Director of Marketing for HP's Enterprise NAS division, explores the explosive growth of digital media content - photos, documents, audio and video - and what it means for storage infrastructures.
Posted: 25 Feb 2008 | Premiered: 25 Feb 2008
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Small Businesses Think Big - Making Your Small Business Seem a Whole Lot Bigger
| sponsored by Cisco Systems, Inc.
PODCAST:
Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business, talks about how to best utilize the tools available on-line to make your small business seem a whole lot bigger.
Posted: 22 Feb 2008 | Premiered: 14 Nov 2007
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How to Foster Innovation in Your Company, Part Two
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Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition.
Posted: 22 Feb 2008 | Premiered: Available On Demand
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Control Your Master Data Webcast -- The Strategic Asset That Opens up Your Business Options
| sponsored by SAP America Inc
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View this Webcast for an info-packed Webcast focusing on how Airgas is improving their master data to drive sales and deliver a superior experience for customers.
Posted: 04 Feb 2008 | Premiered: Available On Demand
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MARKETING DEFINITION (continued): … logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life. In September 2006, CBS launched a campaign promoting …
Marketing definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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