Lead Generation - White Papers, Webcasts and IT downloads

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Jul 9, 2008

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Business of Information Technology > Business Processes > Marketing >
Lead Generation
ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department … Definition continues below.

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5 Tips to Turn Your Website into a Marketing Machine sponsored by HubSpot WEBCAST: Posted: 01 Jul 2008 \| When: Available On Demand SUMMARY: Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. TOPICS: Marketing \| Search Engine Optimization

Quality Management for Manufacturers: Some Assembly Required sponsored by Epicor Software Corporation WEBCAST: Posted: 02 Jun 2008 \| When: Available On Demand SUMMARY: Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS. TOPICS: Business Processes \| ERP \| Manufacturing \| Marketing

How Software as a Service (SaaS) can Solve Real World Business Challenges sponsored by SpringCM WEBCAST: Posted: 28 Apr 2008 \| When: Available On Demand SUMMARY: See how the on-demand delivery model can solve these challenges and are already being used by companies such as Avon, Stratus Technologies, GE and many others. TOPICS: Business Process Management \| Business Process Management Software \| Content Management \| Content Management Software \| Information Management \| Marketing \| Sales Force Automation \| Software as a Service \| Supply Chains \| Unstructured Data

The Demand for Scalable Storage with Web 2.0 sponsored by Hewlett-Packard Company VIDEOCAST: Posted: 25 Feb 2008 \| When: 25 Feb 2008 SUMMARY: Join this videocast as Ian Duncan, Director of Marketing for HP's Enterprise NAS division, explores the explosive growth of digital media content - photos, documents, audio and video - and what it means for storage infrastructures. TOPICS: Marketing \| NAS \| Storage Infrastructure

Small Businesses Think Big - Making Your Small Business Seem a Whole Lot Bigger sponsored by Cisco Systems, Inc. PODCAST: Posted: 22 Feb 2008 \| Premiered: 14 Nov 2007 SUMMARY: Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business, talks about how to best utilize the tools available on-line to make your small business seem a whole lot bigger. TOPICS: Marketing \| Small Businesses

How to Foster Innovation in Your Company, Part Two sponsored by Cisco Systems, Inc. WEBCAST: Posted: 22 Feb 2008 \| When: Available On Demand SUMMARY: Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition. TOPICS: Intellectual Property \| Marketing \| Sales

Control Your Master Data Webcast -- The Strategic Asset That Opens up Your Business Options sponsored by SAP America Inc WEBCAST: Posted: 04 Feb 2008 \| When: Available On Demand SUMMARY: View this Webcast for an info-packed Webcast focusing on how Airgas is improving their master data to drive sales and deliver a superior experience for customers. TOPICS: Data Governance \| Data Management \| Data Quality \| e-Business \| Marketing \| Operations

LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation.

Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.

A company's lead generation efforts and its approach to dealing with leads can significantly …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary

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