DEFINITION: Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with localization.
… Definition continues below.
PODCAST: Posted: 25 Jan 2008 | Premiered: 01 Jan 2008
SUMMARY:
In this series of three interviews, you'll learn how you can benefit from real-time data quality using SOA, how data quality processes can be applied to various industries, and the importance of data quality for global data.
WEBCAST: Posted: 12 Jul 2007 | When: Available On Demand
SUMMARY:
In this webcast, expert Dan Gingras, a partner at Tatum LLC, draws on his 20 years of IT experience and international CIO assignments to provide best practices for tackling technology integration, staffing and business issues faced by CIOs going global.
GLOBALIZATION DEFINITION (continued): … (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.)
The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson … Globalization definition sponsored by SearchCIO.com, powered by WhatIs.com an online computer dictionary
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