ALSO CALLED: Campaign Software DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
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WEBCAST:
View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
Posted: 24 Jul 2008 | Premiered: Available On Demand
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