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| Business of Information Technology > Business Processes > Marketing > |
Branding
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ALSO CALLED: Brand Image and Brand Protection
DEFINITION: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating
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Definition continues below.
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| Your request for Branding multimedia returned limited or no results. The request has been expanded to include Marketing multimedia.
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| 6 Matches |
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Silverpop Vtrenz Webinar: "Do More. Earn More. Automate BtoB Marketing Tasks"
| sponsored by Vtrenz, Inc
WEBCAST:
B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI.
Posted: 22 Aug 2008 | Premiered: Available On Demand
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New Advances in Enterprise Marketing Solutions: Vendor Webcast
| sponsored by EMC Corporation
WEBCAST:
View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
Posted: 24 Jul 2008 | Premiered: Available On Demand
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Quality Management for Manufacturers: Some Assembly Required
| sponsored by Epicor Software Corporation
WEBCAST:
Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS.
Posted: 02 Jun 2008 | Premiered: Available On Demand
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Securing Unified Communications
| sponsored by Cisco Systems, Inc.
PODCAST:
Discover how infrastructure, call management, applications and endpoints can work together to defend your voice and data traffic.
Posted: 10 Mar 2008 | Premiered: 07 Mar 2008
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How to Foster Innovation in Your Company, Part Two
| sponsored by Cisco Systems, Inc.
WEBCAST:
Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition.
Posted: 22 Feb 2008 | Premiered: Available On Demand
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Control Your Master Data Webcast -- The Strategic Asset That Opens up Your Business Options
| sponsored by SAP America Inc
WEBCAST:
View this Webcast for an info-packed Webcast focusing on how Airgas is improving their master data to drive sales and deliver a superior experience for customers.
Posted: 04 Feb 2008 | Premiered: Available On Demand
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BRANDING DEFINITION (continued): … the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes …
Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary
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