DEFINITION: Brands that consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class.
Because there is no exact match for Brand Loyalty under this category, our system automatically performed a keyword search to broaden the scope of your query.
WEBCAST:
Savvy industry-leading companies are leveraging online communities to attract customers, support users, and build brand loyalty. In this Webcast, learn about successful initiatives and share discoveries from VMware's thriving B2B user community.
Posted: 20 May 2008 | Premiered: Available On Demand
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