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Ad Tracking and Analysis

ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, and Ad Analysis
DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.


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Your request for Ad Tracking and Analysis multimedia returned limited or no results. The request has been expanded to include Marketing multimedia.
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The Value of Customer Insight
sponsored by Siperian, Inc.
WEBCAST: Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.
Posted: 13 Oct 2008 | Premiered: Available On Demand
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Manage Your Social Media
sponsored by EMC Corporation
PODCAST: In this podcast the speakers talks about solutions for enterprise marketing.
Posted: 16 Sep 2008 | Premiered: 16 Sep 2008
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Vendor Influence Curves and How You Can Get the Best Value out of Your Network
sponsored by Accela Communications
WEBCAST: Viewing this webcast is an excellent chance to understand what are the trends in Networking and how to have the best Network with the best value.
Posted: 15 Sep 2008 | Premiered: Available On Demand
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New Advances in Enterprise Marketing Solutions: Vendor Webcast
sponsored by EMC Corporation
WEBCAST: View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing.
Posted: 24 Jul 2008 | Premiered: Available On Demand
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Quality Management for Manufacturers: Some Assembly Required
sponsored by Epicor Software Corporation
WEBCAST: Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS.
Posted: 02 Jun 2008 | Premiered: Available On Demand
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How to Foster Innovation in Your Company, Part Two
sponsored by Cisco Systems, Inc.
WEBCAST: Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition.
Posted: 22 Feb 2008 | Premiered: Available On Demand
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Control Your Master Data Webcast -- The Strategic Asset That Opens up Your Business Options
sponsored by SAP America Inc
WEBCAST: View this Webcast for an info-packed Webcast focusing on how Airgas is improving their master data to drive sales and deliver a superior experience for customers.
Posted: 04 Feb 2008 | Premiered: Available On Demand
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