Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed
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This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
Posted: 20 Sep 2011 | Published: 20 Sep 2011
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CW+: Business opportunities in the North American mobile market
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In May, 2010, Verizon Wireless told investors at Barclays Capital media and technology conference in New York that it expected to offer customers who signed up for its 4G services monthly “buckets” of data.
Posted: 21 Oct 2011 | Published: 21 Oct 2011
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CW+: Mobile payments market opportunities for business
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The definition of a mobile payment is often open to interpretation and can differ from source to source. Juniper Research has a simple definition of a mobile payment as “payment for goods or services with a mobile device such as a phone, Personal Digital Assistant (PDA), or other such device.”
Posted: 21 Oct 2011 | Published: 21 Oct 2011
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How to control abuse of social networking on mobile devices
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The numbers of employees using some form of mobile technology while working has soared. The benefits to the organisation are well documented; employees are more contactable, will probably extend their working days and should be more productive.
Posted: 24 Oct 2011 | Published: 24 Oct 2011
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Mobile augmented reality opportunities for business
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The phrase “augmented reality” was coined by Boeing researcher Tom Caudell in the early 1990s to describe a digital display viewed through a headset which guided workers through electrical wires in aircraft. The term has since gained currency and is now taken to describe digital information overlaid on the physical world.
Posted: 24 Oct 2011 | Published: 24 Oct 2011
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Mobile coupon technology
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Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.”
Posted: 25 Oct 2011 | Published: 25 Oct 2011
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Mobile payment technology - a buyer's guide
sponsored by ComputerWeekly.com
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The definition of a mobile payment is often open to interpretation and can differ from source to source. Juniper Research has a simple definition of a mobile payment as “payment for goods or services with a mobile device such as a phone, Personal Digital Assistant (PDA), or other such device.”
Posted: 25 Oct 2011 | Published: 25 Oct 2011
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MCOMMERCE DEFINITION (continued): … (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.In order to exploit the m-commerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones, the industry's answer to the Swiss Army Knife, and ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities all in one, paving the way for m-commerce to be accepted by an increasingly … mCommerce definition sponsored by SearchMobileComputing.com, powered by WhatIs.com an online computer dictionary
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