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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
WHITE PAPER:
Thirty-five percent of consumers say they would never use a mobile app again if it contained incorrect product data. This brief resource explores how the global standards body GS1 established the Global Data Synchronization Network (GDSN) as a means of combatting outdated, inconsistent product information.
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If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper.
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The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
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To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
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Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
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Download this white paper to learn about the market-leading e-Commerce solution and how improved performance can lead to increased conversion rates and higher revenue.
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Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
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Application development organizations have a wide variety of programming languages and technologies to choose from. In this white paper learn how Oracle Database 11g delivers a highly productive and powerful set of application development tools.
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This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.