Web 2.0 White Papers

WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.

Posted: 11 Apr 2013 | Published: 31 Jan 2013

WHITE PAPER: Contact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat.

Posted: 31 Jan 2013 | Published: 31 Jan 2013

WHITE PAPER: Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.

Posted: 24 Jan 2013 | Published: 24 Jan 2013

WHITE PAPER: This paper explores and explains why the contact center is a key strategic focal point for customer engagement via social channels.

Posted: 21 Sep 2012 | Published: 01 Mar 2012

WHITE PAPER: It's no secret that social media has changed consumer behaviors – but most companies are struggling to capitalize on the unique opportunities it has to offer. Review this resource to learn how incorporating social media into knowledge management, contact centers, and the Web can substantially enhance your customer's experience.  

Posted: 13 Sep 2012 | Published: 01 Mar 2012

WHITE PAPER: This paper outlines the why organizations need to become social businesses today. Read on to learn how your business can become social through crafting the right blueprint relying on networks, social and real-time collaboration, mobility and integration, how to deepen your customer relationships and the benefits associated with it, and much more.

Posted: 30 Jul 2012 | Published: 16 Feb 2011

WHITE PAPER: Social media has fundamentally changed the world of customer service. This comprehensive guide outlines the keys to success to realize your social customer service potential. Learn why actively engaging with customers is imperative, 4 vital customer services areas to focus on, and more.

Posted: 23 Jul 2012 | Published: 01 Jul 2012

WHITE PAPER: Read this paper to see how you can maximize your customer relationship management efforts through social customer service and foster brand loyalty, higher customer lifetime value, enhanced customer experience, and higher revenues.

Posted: 06 Jul 2012 | Published: 06 Jul 2012

WHITE PAPER: This paper reviews a study of the impact of social media on customer service and how to plan and implement social media for maximum effectiveness within your business.

Posted: 16 May 2012 | Published: 01 Nov 2011

WHITE PAPER: This brief resource provides tips for deploying mobility in the workplace.

Posted: 18 Apr 2012 | Published: 18 Apr 2012

WHITE PAPER: This brief paper outlines a social business cloud solution that provides integrated e-mail, social business capabilities and third-party applications, all delivered through cloud computing. Learn how it offers a security-rich environment that will allow your business to become a social butterfly in addition to reducing costs and complexity.

Posted: 16 Apr 2012 | Published: 16 Apr 2012

WHITE PAPER: This informative paper addresses how your company can enhance service, lower costs and increase revenue by taking advantage of these new mediums and expanding the ways in which you communicate with your customers.

Posted: 20 Mar 2012 | Published: 20 Mar 2012

WHITE PAPER: This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management.

Posted: 01 Jan 2012 | Published: 29 Dec 2011

WHITE PAPER: This white paper discusses the vision for the Jazz initiative, the technology and associated products from Rational and its partners, and the community that is participating in all of these elements. It includes experiences shared by users of Rational Jazz products as well as those of partners building complementary Jzzz-based capabilities.

Posted: 28 Nov 2011 | Published: 28 Nov 2011

WHITE PAPER: Social networking, high-speed mobility and smarter devices are changing the way we do business. Read this paper now to learn how you can create value for your business through building robust social and real-time collaboration capabilities into portals.

Posted: 16 Nov 2011 | Published: 16 Aug 2011

WHITE PAPER: Organizations that can continually deliver innovative products and services often garner majority marketplace share, premium profit margins and an industry-leading status. This white paper focuses on controlling that innovation with a portfolio management solution that will support sourcing, prioritization, process support, and more.

Posted: 14 Nov 2011 | Published: 31 Dec 2010

WHITE PAPER: Read this white paper to learn more about why you should implement web chat into your current customer support operations.

Posted: 27 Oct 2011 | Published: 27 Oct 2011

WHITE PAPER: In this report, look at the business drivers and adoption levels for social business, the benefits and issues being highlighted by users, and what platforms and infrastructures are being used for delivery.

Posted: 25 Oct 2011 | Published: 25 Oct 2011

WHITE PAPER: Learn how to leverage advanced case management to apply analytics to detect fraud and support investigations.

Posted: 10 Oct 2011 | Published: 10 Oct 2011

WHITE PAPER: Created for hyperscale environments such as private and public clouds, Web 2.0 and online gaming infrastructures, and high-performance computing, Dell PowerEdge C-Series servers provide outstanding performance in adense, streamlined, eco-efficient design. Learn how PowerEdge C-Series offers a streamlined approach for hyperscale environments.

Posted: 06 Sep 2011 | Published: 31 Aug 2011

WHITE PAPER: IBM IT service management solutions help control costs, enhance performance and increase security in the virtual environment, with software for IT provisioning, IT monitoring, virtual storage, IT security, usage and accounting, software license management and more.

Posted: 15 Aug 2011 | Published: 15 Aug 2011

WHITE PAPER: Many Lotus Notes customers realize it's not a matter of “if” but “when” their applications will be migrated to a modern Web infrastructure. This paper has five key reasons that more and more customers are choosing to move their Notes apps to the cloud with Force.com, including ease of use and integration.

Posted: 29 Apr 2011 | Published: 29 Apr 2011

WHITE PAPER: Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."

Posted: 21 Mar 2011 | Published: 03 Aug 2009