When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
sponsored by Limelight Networks, Inc.
WHITE PAPER:
This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
Posted: 15 Mar 2013 | Published: 28 Feb 2013
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Big data Lessons from the leaders
sponsored by SAS Institute Inc.
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This report compiled by the Economist Intelligence Unit explores how far along companies are in terms of their data management journey, and how they can gain the best insights from the mass amounts of data that are entering their businesses.
Posted: 11 Mar 2013 | Published: 31 Dec 2012
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A New Model for User Engagement
sponsored by Workday
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Workday provides cloud-based HR solutions focusing on a rising generation of new workers who expect and thrive in user-oriented, socialized mobile environments.
Posted: 05 Mar 2013 | Published: 31 Dec 2012
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Redefining Enterprise Software
sponsored by Workday
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The new work environment is dominated first and foremost by a new type of worker -- one who expects and thrives in socialized, mobile, and cloud-based environments. Using Workday's SaaS HR solutions, companies can get (and remain) up to speed with the new Web 2.0-breed of worker.
Posted: 28 Feb 2013 | Published: 31 Dec 2012
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How Adaptive Case Management Drives Better Customer Engagement
sponsored by Kofax, Inc.
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This white paper discusses the necessary role of adaptive case management in enabling a more responsive, flexible, and effective customer engagement in an era when the rising power of the individual demands a new architecture of engagement for customers and employees alike.
Posted: 22 Feb 2013 | Published: 22 Feb 2013
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Datasheet: Kitenga Analytics Suite
sponsored by Dell Software
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See how you can easily extract unprecedented amounts of actionable information from your big data universe in this short datasheet. You'll find out how much simpler your job could be with the industry's first big data search and analytics platform to integrate information modeling and visualization. Read the datasheet.
Posted: 14 Feb 2013 | Published: 31 Dec 2012
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Social Media Analytics: How to dramatically improve the capabilities within your organization
sponsored by IBM
WHITE PAPER:
Much of the potential from social efforts isn't fully realized due to an underinvestment in, or misunderstanding of, social analytics. This resource will help you advance your understanding and capabilities in social analytics. Continue on to learn the keys to your social analytics success and explore the four phases of a complete social strategy:
Posted: 11 Feb 2013 | Published: 11 Feb 2013
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Social Media Analytics - Making Customer Insights Actionable
sponsored by IBM
WHITE PAPER:
This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels.
Posted: 11 Feb 2013 | Published: 31 May 2011
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IBM Social Analytics: The science behind social media marketing
sponsored by IBM
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Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.
Posted: 11 Feb 2013 | Published: 31 Dec 2011
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Achieving customer loyalty with customer analytics
sponsored by IBM
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This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.
Posted: 11 Feb 2013 | Published: 31 Oct 2012
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TDWI Best Practices Report - Customer Analytics in the Age of Social Media
sponsored by IBM
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This TDWI Best Practices Report examines organizations' current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media.
Posted: 11 Feb 2013 | Published: 31 Dec 2012
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Cashing in on Customer Insight
sponsored by IBM
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In today's world, the only way to stand out is by differentiating the experience you offer your customers. Access this exclusive resource to explore how you can improve customer experience by leveraging customer analytics- including predictive analytics, social analytics, business intelligence, and decision management.
Posted: 07 Feb 2013 | Published: 31 Dec 2012
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The Business of Social Business
sponsored by IBM
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Access this in-depth resource to explore a study based on the responses of more than 1,100 individuals and interviews with more than two dozen executives from leading organizations. Discover how organizations are leveraging new social approaches to create valued customer experiences, increase workforce productivity and effectiveness, and more.
Posted: 04 Feb 2013 | Published: 30 Nov 2012
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Rethinking Analytics for the Social Enterprise
sponsored by SAP America, Inc.
WHITE PAPER:
The way businesses use analytics continues to evolve. Today, it is a borad system where all team members in a business contribute in collecting and acting on the data. View this white paper to learn more about how properly managing data can improve the success of your business.
Posted: 01 Feb 2013 | Published: 01 Feb 2013
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10 Tips for Keeping Control of Online Meetings
sponsored by Citrix Online Go To Meeting
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This brief by Gihan Perera, founder of First Step Communications, provides 10 practical tips for keeping control of your online meetings.
Posted: 01 Feb 2013 | Published: 28 Jan 2013
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3-2-1 Contact the Call Center
sponsored by SearchCRM
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Contact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat.
Posted: 31 Jan 2013 | Published: 31 Jan 2013
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Best Practice Guide to Addressing Web 2.0 Risks
sponsored by Lumension
WHITE PAPER:
With the rise of user-generated content, social networks and readily available information offered by the Web 2.0-enabled workplace, users are more connected to people and ideas than ever before. This new level of connectivity also introduces significant risk. In this resource, find 5 key best practices for reducing risk in a Web 2.0 world.
Posted: 31 Jan 2013 | Published: 31 Jan 2012
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Information Optimization Transformation Experience Workshop
sponsored by Hewlett-Packard Limited
WHITE PAPER:
Many organizations continue to struggle with basic BI competencies, such as information quality, data integration, governance, and accessibility. Read on to learn how you can benefit from an online Big Data workshop where your business and IT leaders can collaborate on the latest strategies and trends about strategic information management.
Posted: 24 Jan 2013 | Published: 24 Jan 2013
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Using Social to Improve Customer Experience
sponsored by Oracle Corporation UK Ltd
WHITE PAPER:
Studies show that 4 out of 5 Americans are utilizing social networks, creating unique customer service optimization opportunities for your business. Have you embraced or avoided the social customer service revolution? Read this paper to learn more about how social media can greatly enhance your customer service and support initiatives.
Posted: 18 Dec 2012 | Published: 31 Oct 2011
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Oracle Social Marketing Cloud Service
sponsored by Oracle Corporation UK Ltd
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This white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts.
Posted: 13 Dec 2012 | Published: 13 Dec 2012
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Linking Master Data Management to Big data
sponsored by SAP America, Inc.
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Access this helpful e-Ggide to learn why MDM and big data initiatives should go hand in hand. Read on as industry leaders share their insights and advice on leveraging MDM tools and strategies to combat big data and other challenging data management trends.
Posted: 21 Nov 2012 | Published: 21 Nov 2012
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Analyst Report: Business Analytics and the Nexus of Information
sponsored by IBM
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This white paper features insights from Gartner Research, who says that success depends on how well organizations respond to their business intelligence (BI) and analytics needs. You will discover how to leverage innovation through information and find solutions that span the full spectrum of analysis.
Posted: 05 Nov 2012 | Published: 05 Nov 2012
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Anatomy of the New Decision: Five Hot Trends Shaping Business Analytics
sponsored by Information Builders
WHITE PAPER:
Businesses have been using data to improve decision-making for decades, but practicing legacy business intelligence strategies today can put you at a disadvantage. Read on to learn how the 5 hottest IT trends help you extract more sophisticated intelligence from your data, including: mobile computing, social media, cloud services, and more.
Posted: 19 Oct 2012 | Published: 19 Oct 2012
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Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER:
As digital channels evolve, so should your business's digital strategy – yet most businesses today still rely solely on websites to generate traffic and attract customers. In order to thrive, you need to engage and interact with customers across a variety of channels. Read on to learn how to get started crafting a strong digital presence.
Posted: 16 Oct 2012 | Published: 01 Oct 2012
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Sales 2.0 and Your Website
sponsored by Limelight Networks, Inc.
WHITE PAPER:
Research suggests that 67% of customer interactions were conducted online vs. offline in 2011 – and with the advent of Web 2.0, this percentage is projected to increase. But traditional sales best practices are ineffective in this Web-savvy environment. Read on to learn how to enhance your sales tactics in today's digitally driven world.
Posted: 16 Oct 2012 | Published: 01 Oct 2011
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