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Viral Marketing

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ALSO CALLED: Referrals (Marketing), Word-of-mouth
DEFINITION: On the Internet, viral marketing is any marketing technique that induces Web sites or users topass on a marketing message to other sites or users, creating a potentially exponential growth inthe message's visibility and effect. One example of successful viral marketing is Hotmail, acompany, now owned by Microsoft, that promotes its service and its own advertisers' messages inevery user's e-mail notes.Some  … 
Definition continues below.
Viral MarketingWhite Papers (View All Report Types)
76 - 100 of 482 Matches Previous Page  | Next Page
BPMS, SharePoint or Both - It’s Your Choice
sponsored by Bizagi
WHITE PAPER: This paper outlines the pros and cons of different process optimization options, shines light on the difference between SharePoint workflow and BPM solutions, and discusses whether or not SharePoint and BPM can work together.
Posted: 10 Jul 2014 | Published: 10 Jul 2014

Bizagi

Bridge the Gap Between Business and IT with Red Hat Jboss BPM Suite 6
sponsored by Red Hat
WHITE PAPER: In this resource, discover a BPM suite that helps bridge the gap between business and IT, empowering non-technical and technical users alike to define and manage business processes across the enterprise
Posted: 18 Apr 2014 | Published: 30 Sep 2013

Red Hat

Budgeting: Beyond Spreadsheets
sponsored by IBM
WHITE PAPER: With new technologies—such as planning and analysis solutions powered by IBM Cognos® software—companies are automating the process, getting faster reports and data that fuel "what is" and "what if" scenarios. Read this paper to learn more.
Posted: 18 Jul 2014 | Published: 30 Jun 2011

IBM

Build and Run Business Applications
sponsored by K2
WHITE PAPER: It's no secret that an effective business process management (BPM) suite can help you improve process efficiency, cut costs, improve collaboration, and increase visibility. However, many companies don't want to deal with the cost, complexity, and delivery time of "big BPM." Fortunately, there's a better way.
Posted: 20 Mar 2014 | Published: 20 Mar 2014

K2

Business Analytics Buying Criteria: The Three Maxims
sponsored by IBM
WHITE PAPER: When evaluating business analytics systems, IT leaders must consider the performance and scalability requirements of the underlying infrastructure. This paper examines the types of business analytics software available, highlights the analytical workload demands, and buying criteria to consider for various types of business analytics software.
Posted: 21 Aug 2012 | Published: 07 Aug 2012

IBM

Business Plan Blueprint: Turn Your Dreams Into Actionable Goals
sponsored by ConnectWise
WHITE PAPER: This eBook and planning worksheet will walk your through the steps to creating a winning business plan and change the way you look at your business immediately!
Posted: 19 Jul 2013 | Published: 19 Jul 2013

ConnectWise

CFO Research - Beyond Numbers: The Challenge of Telling your Company's Story
sponsored by IBM
WHITE PAPER: This white paper explains how a narrative analysis can ultimately help CFOs with their planning and assist company growth.
Posted: 16 Jul 2014 | Published: 31 Jul 2013

IBM

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

Budgeting Survey:Benchmarks & Issues
sponsored by Centage
WHITE PAPER: This white paper discusses the results of a budgeting survey aimed at discovering the most significant budgeting, forecasting, and reporting issues troubling today’s CFOs.
Posted: 29 May 2012 | Published: 29 May 2012

Centage

Business Beyond Boundaries: Gaining Competitive Advantage in a Global Economy - A Joint SAP and Crossgate Paper
sponsored by Crossgate
WHITE PAPER: In today’s global economy, businesses are finding that traditional strategies for growth are no longer sufficient. This paper discusses challenges and opportunities related to business network transformation, best practices for leveraging a business process platform, the benefits of partnering with a Business-Ready Network and more.
Posted: 18 Feb 2010 | Published: 18 Feb 2010

Crossgate

Business Continuity Management
sponsored by Matrix42
WHITE PAPER: This White paper explains the concept of Business Continuity and demonstrates how matrix42 Empirum supports the Business Continuity Strategy in the enterprise.
Posted: 17 Sep 2008 | Published: 12 Sep 2008

Matrix42

Business Intelligence for the Retail Industry
sponsored by SAP AG
WHITE PAPER: To gain greater business insight and transparency, organisations urgently require a new generation of business intelligence tools and applications that allows cross-enterprise, interenterprise and external data to be integrated and analysed. This paper we discusses how technological advances are enabling improved decision making.
Posted: 15 Sep 2010 | Published: 23 Jan 2009

SAP AG

Business Process Improvement with IBIS RBE Plus
sponsored by IBIS America LLC
WHITE PAPER: In this white paper, discover RBE Plus Analysis, a system designed by IBIS experts in SAP to pinpoint problem areas in business processes, master data and customizing usage and communicate the results with fact-based, easy to use content front-ended by a browser-based navigation tool.
Posted: 04 Nov 2011 | Published: 04 Nov 2011

IBIS America LLC

Business Process Lifecycle Management (BPLM) Enabled SAP Implementation
sponsored by Atos Origin
WHITE PAPER: In this paper a 20 year veteran in the chemical manufacturing sector provides Best Practices for BPLM enabled SAP implementations.
Posted: 04 Nov 2009 | Published: 04 Nov 2009

Atos Origin

Business Process Management Solution Implementation Guide
sponsored by IBM
WHITE PAPER: The BPM Solution Implementation Guide, an IBM® Redpaper™, provides a practical approach to rapid Business Process Management solution delivery. It describes how to analyze, model, and manage processes in the context of a real healthcare scenario.
Posted: 09 Dec 2010 | Published: 09 Dec 2010

IBM

Business Process-Centric Information Technology: Aligning Business and Technology for High Performance
sponsored by Accenture
WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance.
Posted: 18 Feb 2009 | Published: 18 Feb 2009

Accenture

Business rules and decisioning for process experts
sponsored by SAP America, Inc.
WHITE PAPER: Read this white paper to discover how decisioning can be used as a method for enhancing process orientation to deliver greater value to the business. Continue reading to learn the critical importance of identifying and controlling how the decisions within processes and applications are made.
Posted: 01 Aug 2011 | Published: 01 Aug 2011

SAP America, Inc.

Business rules and decisioning for process experts
sponsored by SAP AG
WHITE PAPER: Read this white paper to discover how decisioning can be used as a method for enhancing process orientation to deliver greater value to the business. Continue reading to learn the critical importance of identifying and controlling how the decisions within processes and applications are made.
Posted: 15 Sep 2011 | Published: 15 Sep 2011

SAP AG

Business Rules and Gap Analysis: Discovery and Management of Business Rules Avoids Business Disruptions
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper will assess how to locate and account for functionality gaps. It will also illustrate a methodology for realigning applications with business goals.
Posted: 04 Dec 2009 | Published: 23 Nov 2009

Micro Focus, Ltd

Business Strategy for Cloud Providers: The Case for Potential Cloud Services Providers
sponsored by IBM
WHITE PAPER: This paper is focused on helping those who want to emerge aswinners in the new cloud provider marketplace. Read on to learn tips for creating a winning cloud provider business strategy and model.
Posted: 21 Sep 2010 | Published: 29 Sep 2009

IBM

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Capturing Data to Multiple Business Processes - what's holding you back?
sponsored by Kofax, Inc.
WHITE PAPER: This white paper offers a fresh perspective on using data capture. Learn how to compile information in various locations through automated business process management (BPM) strategies to drive multiple processes across multiple enterprise business systems.
Posted: 06 Mar 2012 | Published: 06 Mar 2012

Kofax, Inc.

Case Study: Advanced Scientifics Keeps LifeBlood Flowing
sponsored by Made2Manage ERP
WHITE PAPER: Find out how a leader in the design and manufacture of disposable medical devices increased revenue, production output and customer satisfaction with their ERP software solution.
Posted: 20 Mar 2008 | Published: 03 Mar 2008

Made2Manage ERP

CentraSite: An Integrated SOA Registry and Repository
sponsored by SoftwareAG Inc., USA
WHITE PAPER: Utilizing a combined registry and repository service is an emerging practice for managing the proliferation of services and systems artifacts involved in SOA implementations.
Posted: 06 Feb 2009 | Published: 06 Feb 2009

SoftwareAG Inc., USA

Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP AG
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VIRAL MARKETING DEFINITION (continued): …  marketing people prefer terms other than viral marketing. In his popular e-mailnewsletter about selling on the Web, John Audette asked readers to suggest alternatives, includingother terms in current use. Among those suggested have been:avalanche marketingbuzz marketingcascading style marketingcentrifugal marketingexponential marketingfission marketinggrass roots marketingorganic marketingpropogation marketingreferral marketing (borrowing a term long used in marketing prior to the Web)ripple marketingself-perpetuation marketingself-propogation marketingwildfire marketingOne reader suggested word … 

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