Predictive Analytics for Sales and Marketing
sponsored by Information Builders
WHITE PAPER:
View this white paper to learn more about how multi-channel marketing strategies are making it more difficult for companies to identify the customer knowledge needed to remain competitive. Learn how you can develop the kind of forward-facing insight to strengthen your companies knowledge and competitive edge.
Posted: 25 Feb 2013 | Published: 25 Feb 2013
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Session Hijacking: How to Protect Your Customers and Your Corporate Data
sponsored by Thawte Inc.
WHITE PAPER:
This whitepaper details the challenges of session hijacking – or sidejacking – and why it is becoming such a prominent issue today, especially with the adoption of social media. View now to uncover the implications of these detrimental attacks and learn how to truly keep your users and organization safe.
Posted: 06 Feb 2013 | Published: 30 Sep 2011
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The Business of Social Business
sponsored by IBM
WHITE PAPER:
Access this in-depth resource to explore a study based on the responses of more than 1,100 individuals and interviews with more than two dozen executives from leading organizations. Discover how organizations are leveraging new social approaches to create valued customer experiences, increase workforce productivity and effectiveness, and more.
Posted: 04 Feb 2013 | Published: 30 Nov 2012
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3-2-1 Contact the Call Center
sponsored by SearchCRM
WHITE PAPER:
Contact centers can't live in the past. This three-part handbook offers insight into how contact centers can modernize an agent's tools to meet the demands and needs of customers whose mobile and social empowerment has put companies in the virtual hot seat.
Posted: 31 Jan 2013 | Published: 31 Jan 2013
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Best Practice Guide to Addressing Web 2.0 Risks
sponsored by Lumension
WHITE PAPER:
With the rise of user-generated content, social networks and readily available information offered by the Web 2.0-enabled workplace, users are more connected to people and ideas than ever before. This new level of connectivity also introduces significant risk. In this resource, find 5 key best practices for reducing risk in a Web 2.0 world.
Posted: 31 Jan 2013 | Published: 31 Jan 2012
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Innovations in IT: Driving Corporate Performance
sponsored by SAP America, Inc.
WHITE PAPER:
View this informative white paper to learn more about how the priorities of IT staff have shifted. Learn more about how you can extend your enterprise and improve engagement with customers, partners and suppliers to maximize efficiency and take full advantage of new opportunities.
Posted: 30 Jan 2013 | Published: 30 Jan 2013
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Are you a Collaborative Leader?
sponsored by Citrix Online Go To Meeting
WHITE PAPER:
This Harvard Business white paper examines the new collaborative leader, drawing on examples from many successful CEOs to showcase the power of company-wide collaboration.
Posted: 28 Jan 2013 | Published: 28 Jan 2013
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7 Essential Gadgets and Apps for Business Travel
sponsored by Citrix Online Go To Meeting
WHITE PAPER:
Uncover the seven most essential gadgets and applications that will help your mobile workers boost productivity and work efficiency at any time, in any place. Discover details about each tool and why they are crucial to the mobile business lifestyle.
Posted: 22 Jan 2013 | Published: 22 Jan 2013
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What Customers Want: Tips for Creating and Marketing a Social Catalog
sponsored by Oracle Corporation
WHITE PAPER:
This white paper begins by explaining how social commerce and social catalogs differ from traditional advertising and online product catalogs. Also included are seven tips for creating and marketing an effective social catalog for your brand.
Posted: 03 Jan 2013 | Published: 30 Sep 2012
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Using Social Gaming to Drive Engagement: Insights and Best Practices for Brand Managers
sponsored by Oracle Corporation
WHITE PAPER:
Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition.
Posted: 03 Jan 2013 | Published: 31 Aug 2012
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Managing the Social Media Mix White Paper
sponsored by Oracle Corporation
WHITE PAPER:
This exclusive resource provides an eight-step guide to devising an effective social media marketing strategy and helps you determine how your company should allocate information to Twitter, blogs, Facebook, and more.
Posted: 03 Jan 2013 | Published: 30 Sep 2012
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Social Media and Business Intelligence: Creating the Integrated Customer Hub
sponsored by Oracle Corporation
WHITE PAPER:
Social media is no longer just for teens as it provides businesses with a wealth of information about their customers when effectively analyzed. However, many are finding that traditional analytics systems lack the scalability needed to keep up with social data. Read on to learn about a monitoring platform that helps mitigate this challenge.
Posted: 03 Jan 2013 | Published: 30 Sep 2012
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Strategy for Social Engagement & Monitoring: Transforming Noise to Signal
sponsored by Oracle Corporation
WHITE PAPER:
Data from social media could provide you with a substantial competitive advantage if it's leveraged correctly. In order to gain real value from it, you need a social analytics strategy that collects and analyzes social data to provide you with actionable insight. Read on to learn what features are vital to a social analytics system.
Posted: 03 Jan 2013 | Published: 03 Jan 2013
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How Brands Can Optimize Social Strategies with Analytics White Paper
sponsored by Oracle Corporation
WHITE PAPER:
Access this white paper which draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Posted: 02 Jan 2013 | Published: 31 Aug 2012
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Five Questions About Managing Social Media that You Should Ask Your Agency White Paper
sponsored by Oracle Corporation
WHITE PAPER:
Choosing the right marketing or branding agency for your company is a complicated task. This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Posted: 02 Jan 2013 | Published: 30 Sep 2012
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Branded Video Posts: Using Multimedia to Increase Engagement
sponsored by Oracle Corporation
WHITE PAPER:
Access this helpful white paper for key insights into how you can maximize your video message's effectiveness in social streams. Read on to learn how customers are engaging with video, what types of video posts are most effective and how you can customize your video posting strategy to serve your audience.
Posted: 02 Jan 2013 | Published: 30 Sep 2012
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At -a- Glance: HP Enterprise Cloud Services - Collaboration
sponsored by Hewlett-Packard Company
WHITE PAPER:
This brief white paper demonstrates how moving Microsoft SharePoint to a private cloud can increase flexibility and scalability while handling enterprise-level requirements for security, compliance and control.
Posted: 27 Dec 2012 | Published: 17 Dec 2012
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Stream: Extending Social Media Analytics
sponsored by IBM and Stream Integration
WHITE PAPER:
This paper explains how social intelligence enriches social media data with demographic and customer spending data to provide a deeper view of customer discussions and what factors influence them. Discover one social intelligence tool that offers advanced social intelligence capabilities.
Posted: 14 Dec 2012 | Published: 14 Dec 2012
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Collective Intelligence: Capitalizing on the crowd
sponsored by IBM
WHITE PAPER:
Read this report for collective intelligence applications, such as: identifying new opportunities to differentiate your organization or serve new markets; tapping into outside skills and experiences to deliver on business imperatives; and predicting outcomes of today's increasingly complex business challenges.
Posted: 10 Dec 2012 | Published: 31 Jan 2012
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A Unified Records Management Approach to Maximize SharePoint and Social Media
sponsored by Iron Mountain
WHITE PAPER:
As the use of social media and SharePoint technologies continues to rise, effective records management is becoming more difficult than ever before. Inside this paper, learn best practices for effectively managing SharePoint and social media, including 5 questions to consider and 4 key issues to address when designing your overall strategy.
Posted: 03 Dec 2012 | Published: 03 Dec 2012
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Records Management Strategies for Social Media Compliance
sponsored by Iron Mountain
WHITE PAPER:
According Smithsonian Magazine, by 2013 businesses will generate as much data every 10 minutes as was generated in the world through 2003 – most of which will be social media data. Does you have a solid plan in place to effectively manage these social records? Read on to learn 5 steps to devising a social media records management program.
Posted: 26 Nov 2012 | Published: 26 Nov 2012
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Guide to Social IT Basics
sponsored by ServiceNow
WHITE PAPER:
When IT organizations utilize social media, it can efficiently help more people inside and outside the data center quickly access more services and knowledge. Combine people's knowledge and good will and the essence of information technology service management (ITSM) can be more fully realized.
Posted: 20 Nov 2012 | Published: 20 Nov 2012
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Bringing Social Media Interactions into the Contact Center
sponsored by Avaya
WHITE PAPER:
Think that leveraging a social media contact center strategy won't work for your business? You may want to check the facts. As this white paper explains, case studies of companies with successful social media strategies within their contact centers abound. Open this paper to discover the perhaps surprisingly significant business benefits.
Posted: 25 Oct 2012 | Published: 31 Dec 2011
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Anatomy of the New Decision: Five Hot Trends Shaping Business Analytics
sponsored by Information Builders
WHITE PAPER:
Businesses have been using data to improve decision-making for decades, but practicing legacy business intelligence strategies today can put you at a disadvantage. Read on to learn how the 5 hottest IT trends help you extract more sophisticated intelligence from your data, including: mobile computing, social media, cloud services, and more.
Posted: 19 Oct 2012 | Published: 19 Oct 2012
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Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER:
As digital channels evolve, so should your business's digital strategy – yet most businesses today still rely solely on websites to generate traffic and attract customers. In order to thrive, you need to engage and interact with customers across a variety of channels. Read on to learn how to get started crafting a strong digital presence.
Posted: 16 Oct 2012 | Published: 01 Oct 2012
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