Search Engine Marketing White Papers

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Nov 25, 2009

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Search Engine Marketing
ALSO CALLED: Paid Inclusion, SEM, Bid for Placement DEFINITION: Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results. In addition to guaranteeing that a client's Web site will be indexed, paid inclusion may ensure that the search engine's crawler software visits the client's site more frequently, and may also give clients the option to submit information about … Definition continues below.
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Fixing Enterprise Search sponsored by Information Builders WHITE PAPER: Enterprise search transforms the ability of users to find information. It is a powerful, cost-effective, and productivity enabling technology for users in the enterprise. Read this white paper to learn about the value of enterprise search, why it's broken, and learn about WebFOCUS Magnify, the industry's first real-time enterprise search solution. Posted: 22 Jun 2009 \| Published: 22 Jun 2009 TOPICS: Application Integration \| Business Intelligence \| Document Management \| Enterprise Search Software \| Enterprise Systems \| Information Management \| Productivity \| Reporting Software \| SOA

Good Information is Hard to Find: Guidelines for Managers Considering Open Source Enterprise Search sponsored by Lucid Imagination WHITE PAPER: Lucid Imagination brings market-leading expertise to open source enterprise search, and can help any organization quickly design and optimize search solutions based on Lucene and Solr. Posted: 03 Nov 2009 \| Published: 03 Nov 2009 TOPICS: Data Management \| Enterprise Applications Software \| Enterprise Search Software \| Open Source \| Open Source Software \| Search Engines \| SOA

Avatars Proven to Increase Advertising Effectiveness sponsored by Humanity Interactive CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. Posted: 09 Oct 2009 \| Published: 09 Oct 2009 TOPICS: Advertising \| Click-Throughs \| CRM \| CRM Analytics \| CRM Services \| Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Online Advertising \| Online Marketing \| Search Engine Marketing

Best Practices for Network Transformation for Carrier Ethernet Services sponsored by ECI Telecom WHITE PAPER: ECI's 1Net architecture helps service providers converge core Ethernet and DWDM networks for increased service flexibility while lowering operating and capital expenses. ECI's converged network not only addresses the needs of operators, but also sets a new standard for network efficiency and service quality. Read this whitepaper to find out more. Posted: 17 Sep 2009 \| Published: 17 Sep 2009 TOPICS: Telecom Provisioning \| Telecommunications Carrier Systems \| Telecommunications Hardware \| Telecommunications Industry \| Telecommunications Infrastructure \| Telecommunications Networks \| Telecommunications Standards \| Video-on-Demand

Podcast: Best Practices to Secure any Size Business from Today's Top Threats sponsored by McAfee, Inc. PODCAST: For best practices on securing your organization from current threats, check out this podcast. Review trends in spamming, data loss, social engineering, and more. Find out how combining the right tools and education increases your level of protection. Posted: 17 Jul 2009 \| Premiered: 17 Jul 2009 TOPICS: Cybersecurity \| Data Security \| Hackers \| Security \| Security Best Practices \| Security Threats \| SMBs \| Social Networking \| Spam

Best Practices to Secure any Size Business from Today's Top Threats sponsored by McAfee, Inc. VIDEO: For best practices on securing your organization from current threats, check out this videocast. Review trends in spamming, data loss, social engineering, and more. Find out how combining the right tools and education increases your level of protection. Posted: 17 Jul 2009 \| Premiered: 17 Jul 2009 TOPICS: Cybersecurity \| Data Security \| Hackers \| Security \| Security Best Practices \| Security Threats \| SMBs \| Social Networking \| Spam

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SEARCH ENGINE MARKETING DEFINITION (continued): … their pages more often.According to proponents, such as Yahoo, paid inclusion will help to improve the relevancy of results because it enables the indexing of Web pages that are difficult to access otherwise. Opponents argue that paid inclusion will skew search results, making the ranking less relevant. Although Yahoo and some other practitioners claim that paid inclusion doesn't affect the ranking of a paid link, the mere inclusion of links that would not otherwise be in the results is likely to change the rankings of some other links.A disclosure statement on the Yahoo site says that some links …
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