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| Nov 8, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
Online Marketing >
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ALSO CALLED: Paid Inclusion, SEM, and Bid for Placement
DEFINITION: Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results. In addition to guaranteeing that a client's Web site will be indexed, paid inclusion may ensure that the search engine's crawler software visits the client's site more frequently, and may also give clients the option to submit information about
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Definition continues below.
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Search Engine Marketing White Papers
(View All Report Types)
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11 Matches
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Your request for Search Engine Marketing white papers returned limited or no results. The request has been expanded to include related topics.
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER:
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
WHITE PAPER:
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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The Science and Art of Selling
sponsored by Genius.com
WHITE PAPER:
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER:
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results
sponsored by Genius.com
WHITE PAPER:
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER:
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
WHITE PAPER:
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER:
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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It's Time to "Go Commando"
sponsored by Birst
WHITE PAPER:
Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
Posted: 19 Jun 2009 | Published: 19 Jun 2009
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER:
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER:
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 26 Sep 2007
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SEARCH ENGINE MARKETING DEFINITION (continued): … their pages more often.According to proponents, such as Yahoo, paid inclusion will help to improve the relevancy of results because it enables the indexing of Web pages that are difficult to access otherwise. Opponents argue that paid inclusion will skew search results, making the ranking less relevant. Although Yahoo and some other practitioners claim that paid inclusion doesn't affect the ranking of a paid link, the mere inclusion of links that would not otherwise be in the results is likely to change the rankings of some other links.A disclosure statement on the Yahoo site says that some links … Search Engine Marketing definition sponsored by SearchSOA.com, powered by WhatIs.com an online computer dictionary
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