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Ten Tips for Accelerating Your Lead Generation Pipeline
sponsored by Salesforce.com
WHITE PAPER: 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified. This white paper describes 10 ways that marketing automation can help you shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 23 Mar 2016 | Published: 31 Dec 2015

Salesforce.com

Salesforce for B2B Marketers: The Complete Guide
sponsored by Salesforce.com
WHITE PAPER: This e-book guides marketers through several B2B automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Salesforce.com

8 Ways Pardot Can Unlock Salesforce CRM
sponsored by Salesforce.com
WHITE PAPER: In this resource, you will learn how to unlock superior Salesforce CRM by leveraging a B2B marketing automation platform, satisfying a new breed of consumer demands. Read on to obtain greater control over your lead management, and learn how to fill your pipeline with sales-ready leads.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Salesforce.com

Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement
sponsored by Oneupweb
WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Customer Relationship Management: 10 Steps to Success
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Done right, customer relationship management (CRM) allows companies to increase both their revenue and profit while lowering the cost of
Posted: 22 Nov 2006 | Published: 01 Sep 2005

FrontRange Solutions Inc.

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

Harnessing the Power of the Internet: Strategies for Online Marketing
sponsored by TechTarget
WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.
Posted: 09 Apr 2007 | Published: 01 Mar 2007

TechTarget
 
 
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