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The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Riding the Virtualization Wave
sponsored by TechTarget
WHITE PAPER: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, provides key insights on the opportunities within the data center market, and illustrates how to best penetrate this market t...
Posted: 04 Oct 2007 | Published: 01 Sep 2007

TechTarget

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007

Oracle Corporation

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007

Vtrenz, Inc

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo
 
 
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