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Sales Leads White Papers (View All Report Types)
Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006

Oracle Corporation

Riding the Virtualization Wave
sponsored by TechTarget
WHITE PAPER: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, provides key insights on the opportunities within the data center market, and illustrates how to best penetrate this market t...
Posted: 04 Oct 2007 | Published: 01 Sep 2007


Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007

Vtrenz, Inc

The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010


Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010


Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013


7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

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