Sales Leads

WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.

Posted: 09 Apr 2007 | Published: 01 Mar 2007

WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.

Posted: 16 Mar 2010 | Published: 09 Jan 2009

WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits.

Posted: 06 Apr 2007 | Published: 01 Sep 2006

WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.

Posted: 19 Sep 2008 | Published: 19 Sep 2008

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

Posted: 21 Aug 2009 | Published: 01 Dec 2008

WHITE PAPER: Done right, customer relationship management (CRM) allows companies to increase both their revenue and profit while lowering the cost of

Posted: 22 Nov 2006 | Published: 01 Sep 2005

WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

Posted: 02 Mar 2007 | Published: 01 Jul 2006