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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007

Vtrenz, Inc

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Compare the performance differences between firms with well a defined and CRM supported sales process verses those without optimized sales strategies. Discover the most dramatic areas of performance gain and the impact on sales effectiveness.
Posted: 22 Nov 2006 | Published: 26 Dec 2005

FrontRange Solutions Inc.

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: 19 Sep 2008 | Published: 19 Sep 2008

Oracle Corporation

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

The Definitive Guide to Lead Nurturing
sponsored by Marketo
WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
Posted: 12 Nov 2010 | Published: 12 Nov 2010

Marketo

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo
 
 
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