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Retailing Industry

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Retailing Industry White Papers (View All Report Types)
Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Limited

The Impact of Store Networks and WiFi on Customer Experience
sponsored by Earthlink.
WHITE PAPER: This 2015 research study on mobile customer experience examines the survey of over 100 retailers regarding their readiness in key WAN, wireless, and security initiatives. Read on here to identify the impact of WiFi and associate mobile on retailers.
Posted: 18 Sep 2015 | Published: 18 Sep 2015


2015 Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007


Item-level RFID Tagging and the Intelligent Apparel Supply Chain
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of item-level radio frequency identification (RFID) tagging in the apparel supply chain. It explains the evolution of RFID technology and details key benefits when utilized by retailers, distribution and logistics providers, and manufacturers.
Posted: 16 Feb 2011 | Published: 16 Feb 2011

Motorola, Inc.

ABCs of RFID: Understanding and Using Radio Frequency Identification
sponsored by Intermec
WHITE PAPER: This white paper provides an overview of RFID technology and capabilities, describes the common frequencies and technologies used in business applications, identifies major standards, and introduces ways to take advantage of RFID to improve convenience, accuracy, safety and security.
Posted: 04 Mar 2009 | Published: 04 Mar 2009


Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement
sponsored by WebSideStory
WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications.
Posted: 25 Jul 2005 | Published: 01 Jul 2005


Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
sponsored by SAP AG
WHITE PAPER: The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: 24 Mar 2008 | Published: 01 Aug 2007


Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007


Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc. an IBM Company
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