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ALSO CALLED: PR
DEFINITION: The creation and maintenance of a public image or identity.
Public Relations White Papers (View All Report Types)
1 - 25 of 466 Matches Previous Page  |  Next Page
4 Steps to Data-Driven Customer Engagement
sponsored by SAS
WHITE PAPER: This resource explains how a data-driven, customer-focused marketing process can help you engage customers. Learn four steps to boost marketing returns.
Posted: 06 Jan 2016 | Published: 31 Dec 2015

SAS

A New Age of Selling: Work Like a Network to Grow Your Business
sponsored by Microsoft
WHITE PAPER: How can sales organizations use technology to close more deals with less effort? Access now to see concrete examples of successful sales leaders who are transforming the way they sell their solutions.
Posted: 07 Apr 2016 | Published: 01 Jul 2014

Microsoft

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

10 Best Practices for Reducing the Stress of IT Audits
sponsored by Dell Software
WHITE PAPER: This paper presents 10 best practices that can greatly reduce or even eliminate the angst so commonly associated with IT audits.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Dell Software

10 Places SAP Customers Can Reduce Data Management Costs
sponsored by Winshuttle, LLC
WHITE PAPER: This white paper highlights 10 key places SAP customers can reduce IT operational costs, with a focus on trimming support and data entry costs by automating data entry.
Posted: 03 Dec 2008 | Published: 03 Dec 2008

Winshuttle, LLC

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

11 Habits for Highly Successful BPM Programs: Proven Steps for Getting Started with Process Improvement
sponsored by IBM
WHITE PAPER: Read this paper for an outline of the steps an organization needs to take to achieve enterprise-wide business process management success.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

2008 ERP in the Mid-Market
sponsored by Sage North America
WHITE PAPER: This report explores feedback from over 500 mid-size companies, and aims to serve as a roadmap to those that desire to reduce costs, and improving accuracy and delivery performance.
Posted: 13 Jan 2009 | Published: 13 Jan 2009

Sage North America

5 Keys to a Successful Identity and Access Management Implementation
sponsored by CA Technologies.
WHITE PAPER: An effective Identity and Access Management (IAM) solution is quickly becoming a must-have or enterprise organizations. In this paper learn the five keys to successful identity and access management implementation.
Posted: 20 Feb 2008 | Published: 01 Dec 2007

CA Technologies.

5 Steps toward Disaster Preparedness
sponsored by Cisco Systems, Inc.
WHITE PAPER: For small and medium-sized businesses (SMBs), the impacts of a disaster can result in loss of or lack of access to data, applications, and work facilities. This paper explains five key steps to consider when implementing a program for your company.
Posted: 25 Sep 2008 | Published: 25 Sep 2008

Cisco Systems, Inc.

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

9 Steps to Building a Business Case for B2B Integration
sponsored by IBM
WHITE PAPER: Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
Posted: 24 Feb 2011 | Published: 24 Feb 2011

IBM

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix

A Comprehensive Best Practice Approach to Business Resilience and Risk Mitigation
sponsored by IBM
WHITE PAPER: This white paper serves as a comprehensive, best-practices approach to business resilience and risk mitigation. Common types of risk and the steps organizations must take to develop an effective risk mitigation strategy are discussed.
Posted: 29 May 2008 | Published: 01 Sep 2007

IBM

A FIRST LOOK AT ORACLE BPM SUITE 11G
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to explore the advanced features and capabilities offered in Oracle's BPM Suite 11g and discover the advantages it can offer your organization.
Posted: 03 Jul 2012 | Published: 25 Jun 2012

Oracle Corporation

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

A New Model for Healthcare Transformation
sponsored by Dell, Inc.
WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions
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