Achieving customer loyalty is a business goal shared by virtually every service provider. Prepaid subscribers present a greater challenge because the business model has no contracts or commitments. This paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
The following Gartner white paper examines five "Cool Vendors" to represent a diversity of new business models and approaches to help other enterprises transform their IT environment to align with the new digital, infrastructure dependent reality. Access now to learn more.
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