Achieving customer loyalty is a business goal shared by virtually every service provider. Prepaid subscribers present a greater challenge because the business model has no contracts or commitments. This paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
This second white paper in a series on Cloud Computing Reference Architecture focuses on the activities, processes, and requirements that cloud players need to follow in order to ensure a successful delivery of cloud services. It addresses the three active cloud players that may be involved in delivering cloud services to cloud consumers.
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