Achieving customer loyalty is a business goal shared by virtually every service provider. Prepaid subscribers present a greater challenge because the business model has no contracts or commitments. This paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
Implementing a VAN can be rewarding for your organization, but it's critical that organizational strategies and objectives are understood to assure that all IT and service needs are met. This white paper analyzes factors that can affect a VNA deployment and considerations for a strategic deployment of a VNA.
According to recent research, only 11% of IT leaders see IT as a developer of new, innovative services. This is troubling news, as IT should want more than to resolve tickets and be the keeper of others' IT investments. But as more CIOs are reporting to CEOs, the time is right for IT to secure its position as a strategic partner for the business.
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