Business of Information Technology  >   Business Processes  >   Marketing  >   Marketing Literature  >  

Position Papers

RSS Feed    Add to Google    Add to My Yahoo!
Position PapersWhite Papers (View All Report Types)
 
Social Media for Lead Generation
sponsored by Act On
WHITE PAPER: This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Act On

Red Hat JBoss Enterprise BRMS Platform Best Practices
sponsored by Red Hat
WHITE PAPER: In this informative resource, learn best practices for dealing with a business rules management system (BRMS) -- a tool that combines business rules management, business process management (BPM), and complex event processing (CEP).
Posted: 05 Dec 2013 | Published: 31 Dec 2011

Red Hat

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Five steps to embedding business analytics into your organizational processes
sponsored by IBM
WHITE PAPER: The following white paper discusses the importance of having a complete and comprehensive view of your entire organization. Discover what can be done to ensure fluidity between all departments and how to achieve this feat through the use of business analytics.
Posted: 04 Nov 2013 | Published: 04 Nov 2013

IBM

Smarter Process in the age of the customer
sponsored by IBM
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Nov 2013 | Published: 30 Apr 2013

IBM

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Save Money, Gain Efficiency with Accounts Payable Automation
sponsored by Esker Inc.
WHITE PAPER: In this paper, discover the results that Esker research found indicating that accounts payable automation can typically save organizations 40 to 60 percent of operational and administrative AP costs. Also explore the abundant benefits that automated processing of vendor invoices can help business like yours achieve.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

FuturEdge - Reshape your Application Portfolio
sponsored by CSC
WHITE PAPER: Aging, complex systems can inhibit business processes, hinder productivity, and result in high maintenance costs. Access this resource to learn about a comprehensive set of business-led services that can help you modernize your application portfolio in three phases - shape, transform, and manage.
Posted: 19 Sep 2013 | Published: 31 Dec 2012

CSC

Infor Epiphany
sponsored by Infor
WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
Posted: 25 Jul 2013 | Published: 31 Oct 2012

Infor
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement