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| Dec 4, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more
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Definition continues below.
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Personalization White Papers
(View All Report Types)
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The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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Top 10 Reasons Customers Choose SAP for Business Transformation
sponsored by SAP America Inc
WHITE PAPER:
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
Posted: 01 Feb 2008 | Published: 01 Feb 2008
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Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER:
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 04 Jun 2008
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
sponsored by SAP BusinessObjects
WHITE PAPER:
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
Posted: 26 Oct 2009 | Published: 26 Oct 2009
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What Causes Webinar Attendees to Bail
sponsored by Citrix Online
WHITE PAPER:
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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PERSONALIZATION DEFINITION (continued): … effectively and efficiently, making interactions faster andeasier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.There are a number of personalization software products available, including those fromBroadvision, ResponseLogic, and Autonomy.Personalization in some ways harkens back to an earlier day, by making consumer relationshipsmore closely tailored to the individual. If you've ever bought a book from Amazon, for example, thenext time you visit they will - like a friendly and helpful sales clerk - greet you by name andtell you about products in stock … |
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