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Business of Information Technology >
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Partner Relationship Management
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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts
Definition continues below.
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Partner Relationship Management White Papers
(View All Report Types)
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Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER:
This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007
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Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective
sponsored by SiteCore
WHITE PAPER:
This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.
Posted: 03 May 2013 | Published: 31 Dec 2011
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New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
sponsored by Information Builders
WHITE PAPER:
Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
Posted: 30 Apr 2013 | Published: 30 Apr 2013
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Thinking Beyond Traditional BPM: Managing the Customer Lifecycle in an Information-Rich Environment
sponsored by OpenText
WHITE PAPER:
Today, monitoring the myriad content and processes that make up the complete customer relationship requires more than legacy enterprise applications can provide. This white paper discusses the shortcomings of traditional BPM, and how an emerging breed of packaged applications offers greater targeted functionality with a shorter deployment time.
Posted: 19 Apr 2013 | Published: 19 Apr 2013
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Mobile Devices Reshaping the Customer Experience: Learn how a mobility strategy can drive innovation and add a competitive edge to your contact center
sponsored by Avaya
WHITE PAPER:
This resource details the opportunities that mobility presents for contact centers, and offers guidance to help you weave these opportunities into a strategy that empowers you to capitalize on mobile benefits and sharpen your competitive edge.
Posted: 19 Jun 2013 | Published: 31 Dec 2012
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Facebookâs Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER:
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Mobile And Big Data Transform Business With Right Time Experiences by LOPEZ Research
sponsored by SAP America, Inc.
WHITE PAPER:
Customer and employee demands are changing rapidly because of the widespread adoption of mobile technologies. As adoption continues to grow, businesses need to develop an approach to the bring your own device (BYOD) trend. View this resource to learn more about the explosion of big data and how your business can manage the information.
Posted: 29 Mar 2013 | Published: 29 Mar 2013
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The Tao of IT Portfolio Management
sponsored by Innotas
WHITE PAPER:
This resource offers ten steps to achieving IT portfolio management enlightenment. Learn how, by integrating APM and PPM solutions, CIOs can achieve better visibility into their entire IT portfolio, creating improved efficiency, lower costs and overall business harmony.
Posted: 20 May 2013 | Published: 20 May 2013
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The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities
sponsored by Hewlett-Packard Company
WHITE PAPER:
More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.
Posted: 10 Apr 2013 | Published: 10 Apr 2013
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Seven Contact Center Trends You Can't Ignore
sponsored by Siemens Enterprise Communications
WHITE PAPER:
For customer service contact centers, it's critical to stay on top of the latest in technology and practices in order to provide your customers with the experience they expect. Check our this easy to read resource to discover 7 trends in contact center strategy, so that you can prepare your organization for what's to come
Posted: 29 Mar 2013 | Published: 31 Jan 2013
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PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued):
A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner. Partner Relationship Management definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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