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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship Management White Papers (View All Report Types)
 
Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

Building a Data-Focused Sales Organization
sponsored by Pros.
WHITE PAPER: To learn how your organization can take advantage of CRM platforms to create a data-driven sales strategy access this white paper now. Read on to get 5 top tips for improving your sales through data analytics.
Posted: 01 May 2015 | Published: 01 May 2015

Pros.

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

Delivering Collaboration and Engagement at a Massive Scale
sponsored by D2L Corporation
WHITE PAPER: Access this informative white paper to discover how one teacher gave masses of online students the individualized attention they were seeking through efficient collaboration and engagement initiatives.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

D2L Corporation

5 Challenges to Building a Loyalty Program — and How to Overcome Them
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Discover how your business can overcome the top 5 challenges to building a loyalty program, to ensure customers come back and your revenue remains steady.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

Silverpop Systems Inc. an IBM Company

Using the Right Tools to Turn Data into Business Insight
sponsored by Actuate
WHITE PAPER: The following e-guide offers top insights from industry analyst Tom Davenport. Check in with Mr. Davenport to learn how data discovery tools can boost your marketing strategy, and uncover the importance of an efficient - not just visually compelling - BI dashboard.
Posted: 24 Apr 2015 | Published: 24 Apr 2015

Actuate

The Benefits of Modernizing Your Contact Center
sponsored by Genesys
WHITE PAPER: This white paper is a must-read for CIOs looking to justify the investment needed to modernize their contact center technology platform, discussing the business drivers, technology benefits, cost benefits, and more.
Posted: 03 Apr 2015 | Published: 05 Nov 2014

Genesys

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

Lose Paper and Gain Compliance with Digitized Mortgage Origination
sponsored by Nuance
WHITE PAPER: This white paper explores how to transform the mortgage origination process into a faster, more compliant, and better customer experience. Learn the benefits you will reap by eliminating the risks of using paper and digitizing all required documents in mortgage lending.
Posted: 08 May 2015 | Published: 31 Dec 2014

Nuance

Bloor Research Report - Extending Your 360° View of Customers to Include Social Media
sponsored by IBM
WHITE PAPER: In this white paper discover the benefits behind extending your organization's' 360° view to include new technologies.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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