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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship Management White Papers (View All Report Types)
 
Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

Five Customer Imperatives to Strengthen Customer Relationships
sponsored by IBM
WHITE PAPER: This white paper discusses a specific set of best practices your organization can follow in order to ensure that your company maximizes the value of your customer data and sustains higher levels of revenues and profits.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

IBM

How Effective Content Mangement Systems Attact and Keep Cusomters for Life
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

Seize The Mobile Moment: Field Service Mobility Solutions Improve Customer Experience
sponsored by Hewlett-Packard Limited and Intel ®
WHITE PAPER: Access this white paper to learn how mobile experts are taking a holistic approach to mobility by enhancing security, leveraging data analytics and using cloud-based services to deliver differentiated mobile experiences.
Posted: 12 May 2015 | Published: 30 Jan 2015

Hewlett-Packard Limited and Intel ®

Ensuring Contact Center Performance
sponsored by IR
WHITE PAPER: Due to overwhelming demand for this live webcast, we're making the slides available for you to download now if you missed out on the presentation. Access the slides now to learn how you can ensure your call center maintains the level of performance you need to succeed.
Posted: 29 May 2015 | Published: 31 Mar 2015

IR

Recognizing the Customer's Role in Incentive Compensation
sponsored by IBM
WHITE PAPER: This white paper highlights customer relations as the key differentiator in competitive advantage. Discover why many companies are adjusting their incentive compensation strategies as a result, with tools that present quantifiable benefits.
Posted: 03 Jun 2015 | Published: 29 Aug 2014

IBM

How a CRM Solution Helps Small Businesses
sponsored by Salesforce.com
WHITE PAPER: Is there a secret sauce to success? For small businesses looking to break-through, it's called "customer relationship management" or CRM. This e-book will introduce you to the basics of CRM.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

Deciding Which CRM Solution is Right For You
sponsored by Salesforce.com
WHITE PAPER: This e-book can help you determine which type of CRM system is right for your business.
Posted: 26 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

Delivering Customized Experiences in Travel and Hospitality
sponsored by Apigee
WHITE PAPER: This eBook discusses the new agility required to win the business of travelers. Read on to learn how to develop a broader digital strategy to engage customers, partners, and employees; personalize their interaction with your organization and brand; and outshine your competitors.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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