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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship Management White Papers (View All Report Types)
 
Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

Customers for Life: Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper learn how to choose the best cms for customer experience management from the marketer and developer perspective.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

4 Steps to Building a Successful UC&C Strategy
sponsored by Dell, Inc.
WHITE PAPER: In this white paper, learn the four steps to UC&C success and how to maximize your ROI. Read on to discover how choosing the right server platform and software as a service (SaaS) provider equip you with the proper tools for a successful UC&C strategy.
Posted: 05 Feb 2015 | Published: 01 Oct 2014

Dell, Inc.

Are you Ready For Mobile Capture?
sponsored by IBM
WHITE PAPER: Learn if you are ready to make a shift to mobile capture to improve your customer service and process agility. Read on to get the top 10 questions to ask before you make your move.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

How to transform Digital Customer Experiences for the Connected Customer
sponsored by Genesys
WHITE PAPER: The gap between the traditional customer and digital customer is widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Genesys

Improve Virtually Every Aspect of Managing Benefits
sponsored by Progress
WHITE PAPER: Simply Unum is a major product and service platform that makes it easier for customers to do business with Unum.This innovative approach improves virtually every aspect of managing benefits, from making benefits selection with thousands of product combinations available to simplifying and reducing administration costs.
Posted: 29 Jan 2015 | Published: 30 Jun 2014

Progress

8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

10 Ways to Put Your Marketing Data into Sharp Focus
sponsored by Birst
WHITE PAPER: In this e-book we will showcase ten use cases where marketers are able to connect the dots between their online and offline sources of data to understand the complete customer journey, from audience to prospect to profitable customer.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Birst

How Mobile IT Teams are Boosting Business ROI
sponsored by Box
WHITE PAPER: Access this infographic for quick tidbits about the current state of the mobile enterprise, and what advantages companies can expect from implementing a thorough and planned out mobile strategy.
Posted: 04 Dec 2014 | Published: 04 Dec 2014

Box
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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