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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship ManagementWhite Papers (View All Report Types)
 
Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

Preserve Customer Experience Consistency and Loyalty in a Multi-Sourced Contact Center
sponsored by Genesys
WHITE PAPER: Many organizations are taking a multi-sourcing approach to contact center services, but it doesn't come without its risks -- what should you look out for? Find out in this white paper, and learn how you can avoid the perils of lackluster service and disappointing cost savings with a common hosted contact center platform.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Genesys

4 Steps to a Virtualized Contact Centre
sponsored by Genesys
WHITE PAPER: Good customer service has become strategically important for companies, yet at the same time, many customer service professionals need to do more with less. Creating a virtual Contact Centre environment allows companies to achieve both goals.
Posted: 07 Jul 2014 | Published: 03 Jul 2014

Genesys

Case Study: A CRM Solution Improves Collaboration, Services and Revenue
sponsored by Microsoft India
WHITE PAPER: This case study tells the story of how one organization overcame sales and customer service challenges by deploying a new CRM solution that improved collaboration between sales and marketing, enhanced customer service, and increased revenue, productivity and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2013

Microsoft India

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

The Agile Business Analyst: How Much Is Enough?
sponsored by Global Knowledge
WHITE PAPER: The principles in this white paper help you introduce greater predictability into your own Agile requirements activities, both individually and across your organization.
Posted: 11 Jul 2014 | Published: 11 Jul 2014

Global Knowledge

Next-Generation CRM: Driving Productivity with End-to-End Cloud Services
sponsored by Microsoft India
WHITE PAPER: This IDC report offers an in-depth look at the "as a service" delivery model -- including SaaS, Platform-as-a-Service (Paas) and Infrastructure-as-a-Service (IaaS) --, the benefits of cloud computing in general, and requirements for SaaS. Plus, explore the specific benefits of cloud for CRM.
Posted: 10 Jul 2014 | Published: 31 Jul 2011

Microsoft India

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

The Growing Importance of Mobile Shopper Solutions
sponsored by Toshiba
WHITE PAPER: This resource gives statistics that show the importance of mobile technology in the retail market in terms of changing trends and developing technologies.
Posted: 06 May 2014 | Published: 06 May 2014

Toshiba

Five Simple Strategies to Make Your Contact Center a Success
sponsored by Genesys
WHITE PAPER: View this informative white paper to learn how to cost-effectively increase the level of service in your contact center with the right technology. Discover five best practices to make your call center a success.
Posted: 03 Jun 2014 | Published: 03 Jun 2014

Genesys
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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