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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship ManagementWhite Papers (View All Report Types)
 
Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

What Your Customers REALLY Think
sponsored by SDL
WHITE PAPER: Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.
Posted: 10 Apr 2014 | Published: 10 Apr 2014

SDL

Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: With the right combination of intelligent self-service and agent-assisted service, you can ensure efficiency gains, cost savings, and customer satisfaction. View this white paper to learn what it takes to implement intelligence self-service, such as integrated applications, business intelligence, business rules, and integrated channels.
Posted: 02 Jun 2014 | Published: 02 Jun 2014

Genesys

The Dynamic Sales Team: Transforming the Way Organizations Sell
sponsored by Microsoft India
WHITE PAPER: In this white paper, learn how to maintain a consistent, compelling relationship with your customers by transforming the way you approach marketing, sales, and service. Explore how trends such as cloud, mobile social, big data, and analytics are impacting sales, and learn how to achieve the four key characteristics of a dynamic sales team
Posted: 20 May 2014 | Published: 31 Dec 2012

Microsoft India

Putting the BUSINESS back into BPM to Ensure Continuous Improvement
sponsored by Bizagi
WHITE PAPER: Use this paper as your guide to putting "business" back into BPM, and find a BPM stack system that is built from the bottom up. Inside, learn about the layers that make up the architectural stack (Process layer, data layer, and enterprise mapping layer).
Posted: 09 Jul 2014 | Published: 09 Jul 2014

Bizagi

Omni-channel Transforms Retail Transactions
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

The Total Economic Impact Of Microsoft Dynamics CRM 2011
sponsored by Microsoft India
WHITE PAPER: This research gives the results of interviews with 9 executives who's organizations have used Microsoft Dynamics CRM 2011, a software built to boost the productivity of customer-facing workers and increase revenue and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2011

Microsoft India

The Technology of the Business Data Lake
sponsored by Pivotal
WHITE PAPER: This white paper discusses an approach other than enterprise data warehouses (EDWs) to meet organizations reporting and operational needs.
Posted: 05 May 2014 | Published: 31 Dec 2013

Pivotal

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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