Paid Inclusion White Papers

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May 18, 2013

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Paid Inclusion

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Predict Return on Your Natural & Paid Search Marketing Campaigns: A Calculator for ROI Measurement sponsored by Oneupweb WHITE PAPER: Read this white paper to gain insight on how to maximize performance of your online campaigns, calculate ROI, and communicate search engine benefits. Posted: 06 Apr 2007 \| Published: 01 Sep 2006 TOPICS: Best Practices \| Click-Throughs \| Lead Generation \| Press Releases \| ROI \| Search Engine Marketing \| Search Engine Optimization \| Web Analytics

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem sponsored by JonERP WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market. Posted: 18 May 2012 \| Published: 18 May 2012 TOPICS: Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| SAP (Product) \| Search Engine Marketing \| Search Engine Optimization

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement sponsored by WebSideStory WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications. Posted: 25 Jul 2005 \| Published: 01 Jul 2005 TOPICS: eCommerce \| Metrics \| Retail Trade Industry \| ROI \| Search Engine Marketing \| Search Engine Optimization \| Site Search Software \| Surveys \| Vendor Selection \| Web Analytics \| Web Analytics Software \| Web Site Design

Removing Internet Anonymity Barriers with IP Intelligence sponsored by Digital Element WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. Posted: 31 Jan 2008 \| Published: 01 Jan 2007 TOPICS: Content Delivery \| Domain Name Systems \| IP Addresses \| Localization \| Online Advertising \| Personalization \| Search Engine Marketing \| Web Analytics \| Web Analytics Software \| Web Identities

Grow Your Business With Existing Customers sponsored by Citrix Online Go To Meeting WHITE PAPER: This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul. Posted: 01 Apr 2013 \| Published: 01 Apr 2013 TOPICS: Business Environment \| Business IT Alignment \| Business Management \| Business of Information Technology \| Business Process Management \| Collaboration \| Collaborative Commerce \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Customer Support Software

Oracle Social Marketing Cloud Service sponsored by Oracle Corporation UK Ltd WHITE PAPER: This white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts. Posted: 13 Dec 2012 \| Published: 13 Dec 2012 TOPICS: Cloud Computing \| Marketing \| Social Networking \| Software as a Service \| Web 2.0 \| Web Applications Software

A Leader in Forrester's Smart Process Applications Wave sponsored by Kofax, Inc. WHITE PAPER: This evaluation from Forrester looks at both the current capabilities of vendors to support cases and their potential to support projects and operations. Read now for an in-depth smart process application evaluation so you can make a more informed decision. Posted: 16 May 2013 \| Published: 16 May 2013 TOPICS: Business Development \| Business Environment \| Business IT Alignment \| Business Management \| Business of Information Technology \| Business Performance Management \| Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| CIOs

30 Business Practices for Remaining Competitive in a changing Economy sponsored by Citrix Online Go To Meeting WHITE PAPER: This Focus Research eBook explores 30 best practices designed to help you weather the storm and successfully navigate an unsteady economy. Posted: 01 Apr 2013 \| Published: 01 Apr 2013 TOPICS: Business Environment \| Business IT Alignment \| Business Management \| Business of Information Technology \| Business Process Management \| Business Processes \| IT Best Practices \| IT Departments \| IT Infrastructure \| IT Management

The State of Service Management sponsored by SAP America, Inc. WHITE PAPER: View this document to learn more about the current state of the service enterprise and the goals and investments prioritized by service leaders. It also displays performance benchmarks of leading service organizations and other factors that contribute to best-in-class performance. Posted: 04 Feb 2013 \| Published: 04 Feb 2013 TOPICS: Customer Satisfaction \| Customer Self-Service \| Human Resources Management \| Human Resources Service Providers \| Marketing \| SOA

Using Analytics to Drive Better Communications- Link Customer Preferences and Behavior with Business Solutions and Document Requirements to Deliver Messaging that Fits sponsored by Pitney Bowes Group 1 Software WHITE PAPER: This whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications. Posted: 18 Mar 2013 \| Published: 31 Dec 2012 TOPICS: Communications Systems \| CRM \| CRM Best Practices \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing

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