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PRM

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ALSO CALLED: Partner Relationship Management
DEFINITION: Partner relationship management (PRM) is a business strategy for improving communication betweencompanies and their channelpartners. Web-based PRM software applications enable companies to customize and streamlineadministrative tasks by making shipping schedules and other real-time information available to allthe partners over the Internet. Several CRM providers have incorporated PRM features, such  … 
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