Business of Information Technology  >   Business Processes  >   Marketing  >  

Online Market Research

RSS Feed    Add to Google    Add to My Yahoo!
Online Market ResearchWhite Papers (View All Report Types)
 
Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Hewlett-Packard Company

The New Language of Business: SOA and Web 2.0. Download a complimentary chapter
sponsored by IBM
WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.
Posted: 22 Oct 2007 | Published: 22 Oct 2007

IBM

Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
sponsored by Teradata
WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

Teradata

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Making Web 2.0 Work for Your Enterprise: IT Deployments
sponsored by Oracle Corporation
WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

State of the Market: Microsoft Sharepoint
sponsored by Oracle Corporation
WHITE PAPER: Some may argue that SharePoint is not a panacea and is perhaps being over-used while many organizations around the world are reportedly using it for one or more ECM-related projects. This paper focuses on a survey conducted by AIIM that sheds light on the reality of SharePoint adoption and practice within the enterprise.
Posted: 03 Apr 2009 | Published: 02 Mar 2009

Oracle Corporation

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007

SAP AG

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement