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One-to-one Marketing White Papers (View All Report Types)
 
Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

Achieving World-Class Collaboration
sponsored by Dell Software
WHITE PAPER: To discover how your organization can facilitate collaboration between your data management team access this exclusive white paper.
Posted: 06 May 2015 | Published: 06 May 2015

Dell Software

Automating Closed-Loop Marketing
sponsored by Neolane Inc.
WHITE PAPER: Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

Six Ways to Rev Up Your Revenues, Using VoIP
sponsored by Cisco Systems, Inc.
WHITE PAPER: How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP).
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Teradata

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: Management in need of strong market research techniques will find this resource invaluable for ROI purposes. Discover how VOC software produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. Learn how the right software addresses operational process improvements for common issues.
Posted: 10 Apr 2015 | Published: 30 Apr 2014

IBM

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic
 
 
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