One-to-one Marketing

WHITE PAPER: Maximize campaign effectiveness with analytic technology.

Posted: 18 Oct 2011 | Published: 18 Oct 2011

WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.

Posted: 25 Apr 2011 | Published: 25 Apr 2011

WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.

Posted: 20 Jan 2011 | Published: 20 Jan 2011

WHITE PAPER: How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP).

Posted: 20 Jan 2011 | Published: 20 Jan 2011

WHITE PAPER: Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.

Posted: 14 Oct 2008 | Published: 14 Oct 2008

WHITE PAPER: This white paper demonstrates how progressive retailers can seamlessly integrate all phases of the real estate lifecycle process, from market planning, site selection and construction to day-to-day operations like lease administration and facility management.

Posted: 27 Mar 2013 | Published: 27 Mar 2013

WHITE PAPER: This whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications.

Posted: 18 Mar 2013 | Published: 31 Dec 2012

WHITE PAPER: This resource highlights the results of an electronic survey that gathered responses from 179 senior executives on how they plan to deal with the changes in lease accounting proposed by FASB and IASB. Additionally, hear from FedEx's Chief Accounting Officer, as he discusses the implications of this change.

Posted: 27 Mar 2013 | Published: 27 Mar 2013

WHITE PAPER: This white paper introduces an approach to service resource and planning (SRP) that allows you to tackle the challenges of the professional services sector head-on by gaining true visibility into resource availability, consolidating disparate systems, processes and data, and more.

Posted: 09 May 2013 | Published: 09 May 2013

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013