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One-to-one Marketing White Papers (View All Report Types)
 
Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

Six Ways to Rev Up Your Revenues, Using VoIP
sponsored by Cisco Systems, Inc.
WHITE PAPER: How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP).
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Automating Closed-Loop Marketing
sponsored by Neolane Inc.
WHITE PAPER: Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Teradata

The Sales Pros Ultimate Guide to Cold Calling
sponsored by Intronis
WHITE PAPER: In this white paper, learn how to warm up to cold calling. Explore the basics, learn how to handle rejections, tap into 6 common cold calling situations, and finally, how to break through to prospects.
Posted: 06 May 2016 | Published: 06 May 2016

Intronis

Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015

IBM

4 Steps to Data-Driven Customer Engagement
sponsored by SAS
WHITE PAPER: This resource explains how a data-driven, customer-focused marketing process can help you engage customers. Learn four steps to boost marketing returns.
Posted: 06 Jan 2016 | Published: 31 Dec 2015

SAS

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius
 
 
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