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One-to-one Marketing White Papers (View All Report Types)
 
Explode Six Marketing Myths
sponsored by IBM
WHITE PAPER: Maximize campaign effectiveness with analytic technology.
Posted: 18 Oct 2011 | Published: 18 Oct 2011

IBM

From Top-Line Growth to Bottom-Line Profits: 10 Reasons to Use Automated Web Data Monitoring and Extraction
sponsored by Connotate
WHITE PAPER: Savvy organizations are turning their attention to the Web, and extracting data and transforming the useful content on websites into valuable business assets. This white outlines 10 proven business benefits that companies have realized by automating this process.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Connotate

Six Reasons to Upgrade Your Database
sponsored by IBM
WHITE PAPER: Access this white paper to uncover 6 reasons to change your database, including opinions from industry analysts and real-world companies.
Posted: 12 May 2017 | Published: 12 May 2017

IBM

Automating Closed-Loop Marketing
sponsored by Neolane Inc.
WHITE PAPER: Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past.
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Six Ways to Rev Up Your Revenues, Using VoIP
sponsored by Cisco Systems, Inc.
WHITE PAPER: How can you raise revenues without raising prices? You can gain new customers. Or you can make new sales from your existing customers. There’s a network technology that helps you do both: voice over Internet Protocol (VoIP). Read this paper to learn six ways to raise revenues with voice over Internet Protocol (VoIP).
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Magic Quadrant for Data Warehouse Database Management Systems
sponsored by Teradata
WHITE PAPER: The database warehouse DBMS market is evolving as needs change and demands for better, more efficent technology increase.  With the competition for the next big database warehouse becoming more and more intense, vendors are stepping up their own marketing efforts.  Because of this, it's important to know how to tell which system is right for you.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Teradata

Break Through the Digital Noise with People-Based Marketing
sponsored by Sophos
WHITE PAPER: According to Gartner, most marketers now expect customer experience to be the key differentiator – which is why it's essential to know what your customers want and how to give it to them. Learn how to break through the noise with a people-based marketing approach.
Posted: 03 Nov 2017 | Published: 03 Nov 2017

Sophos

How to Choose the Best Content Management System for Customer Experience
sponsored by Sitecore
WHITE PAPER: Explore how companies are embracing the discipline of customer experience management, and investing in the digital transformation that enables it.
Posted: 09 Nov 2017 | Published: 09 Nov 2017

Sitecore

Personalize Marketing without Being Creepy
sponsored by Sophos
WHITE PAPER: According to Econsultancy, 75% of U.S. consumers like it when brands send them personalized messages and offers. But how do you avoid crossing the line from personalized to downright creepy? Learn how to adapt your marketing personalization strategy to deliver premium customer experiences.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos
 
 
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