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Mobile Advertising White Papers (View All Report Types)
 
Employing the most effective advertising in a changing market
sponsored by Sprint
WHITE PAPER: In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services.
Posted: 20 Jan 2011 | Published: 06 Apr 2011

Sprint

Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola, Inc.
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola, Inc.

Improve Productivity and Enhance Collaboration with a Unified Wired and Wireless Network
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This informative resource explores a top-tier unifying tool and outlines how its implementation can greatly enhance your network's overall function.
Posted: 03 Jun 2014 | Published: 21 Mar 2014

Hewlett Packard Enterprise

Survey Results: B2B Integration and Collaboration Survey
sponsored by IBM
WHITE PAPER: This Aberdeen Group report examines user feedback from a B2B integration and collaboration survey. Learn how companies are rising to the B2B challenge through adoption of collaboration initiatives, the prioritized strategic actions they are taking, and the tools they are leveraging to meet demand.
Posted: 28 Sep 2015 | Published: 31 May 2014

IBM

Marketing 2020: The Ultimate Marketing Study
sponsored by SAS
WHITE PAPER: Millward Brown Vermeer and several other organizations launched a multi-year study called Marketing 2020, an initiative gathered from over 10,000 marketers in 92 countries. Access and uncover a framework that defines marketing excellence. Plus, you'll find details on five drivers that market leaders use to structure marketing functions.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

The New Era of the Agile Supply Chain
sponsored by GT Nexus
WHITE PAPER: In this valuable white paper learn more about how you can move forward by looking backward by creating an agile supply chian with end-to-end visibility.
Posted: 19 Feb 2015 | Published: 31 Dec 2014

GT Nexus

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Are You Ready For a New Era in B2B Collaboration?
sponsored by IBM
WHITE PAPER: This white paper examines what companies can do to modernize their approach to business-to-business collaboration in response to trends like globalization, consumerization, and mobility.
Posted: 03 Sep 2014 | Published: 31 Mar 2014

IBM

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron
 
 
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