Business of Information Technology  >   Business Processes  >   Marketing  >   Advertising  >  

Mobile Advertising

RSS Feed    Add to Google    Add to My Yahoo!
Mobile AdvertisingWhite Papers (View All Report Types)
 
Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola, Inc.
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola, Inc.

Employing the most effective advertising in a changing market
sponsored by Sprint
WHITE PAPER: In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services.
Posted: 20 Jan 2011 | Published: 06 Apr 2011

Sprint

Improve Productivity and Enhance Collaboration with a Unified Wired and Wireless Network
sponsored by Hewlett-Packard Company
WHITE PAPER: This informative resource explores a top-tier unifying tool and outlines how its implementation can greatly enhance your network's overall function.
Posted: 03 Jun 2014 | Published: 21 Mar 2014

Hewlett-Packard Company

Emerging Trends in BPM
sponsored by Interneer, Inc.
WHITE PAPER: In this white paper, the emerging trends of BPM are discussed along with the benefits they can bring to any company considering a BPM solution deployment. Learn how these platforms are usually focused on human-centric processes (workflows that connect people and data), simplicity and speed.
Posted: 15 Jul 2014 | Published: 30 Jun 2009

Interneer, Inc.

How Digital Asset Management Is Key to Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.
Posted: 24 Apr 2014 | Published: 24 Apr 2014

SAS

What Your Customers REALLY Think
sponsored by SDL
WHITE PAPER: Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.
Posted: 10 Apr 2014 | Published: 10 Apr 2014

SDL

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Configure or Customize?
sponsored by Workday
WHITE PAPER: In this paper, we examine the high cost of making and supporting customizations to client/server-based applications as well as the differences between configuration and customization.
Posted: 19 Mar 2014 | Published: 31 Dec 2012

Workday

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement