Marketing Management Software

WHITE PAPER: In today's tech landscape, standards-based data access is a critical component of BI, and you need a data connectivity strategy for access to real-time data sources like Salesforce.com and web services. Read on to learn how one data access technology can achieve real-time Salesforce integration to get live visibility and analytics of business data.

Posted: 29 Mar 2013 | Published: 31 Dec 2012

WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.

Posted: 21 Sep 2012 | Published: 21 Sep 2012

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments.

Posted: 29 Oct 2010 | Published: 29 Oct 2010

WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: This paper by the Yankee Group is a review of today's sales challenges and how strategically managed companies are beginning to provide consistent, accurate information to an entire network of organizations involved in the selling process.

Posted: 06 Oct 2006 | Published: 01 May 2005

WHITE PAPER: Sales enablement is a central component of a successful customer relationship management (CRM) strategy. This white paper defines sales enablement and distinguishes its benefits from traditional sales force automation.

Posted: 27 Oct 2006 | Published: 01 Oct 2006

WHITE PAPER: Using common performance management tools and systems efficiently is just as critical to the success of the business as using a common set of applications for accounting and human resources (ERP) and marketing and sales (CRM). Read this paper to learn more.

Posted: 10 Aug 2010 | Published: 20 Apr 2009

WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?

Posted: 02 Mar 2007 | Published: 01 Feb 2007

WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment.

Posted: 12 Apr 2012 | Published: 12 Apr 2012