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Marketing Brochures White Papers (View All Report Types)
 
Jumpstart Revenue Growth with Sales and Marketing Alignment
sponsored by Marketo
WHITE PAPER: Half of a sales department's time is spent on unproductive prospecting, ignoring as much as 80% of marketing leads. How do you increase the alignment between sales and marketing? Read on to learn about 5 easy steps to incorporate into your strategy for better alignment, better collaboration, and better sales.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

5 Mistakes Companies Make with Mobility and Business Process Automation Projects
sponsored by Flowfinity
WHITE PAPER: It can be tough to know which mobilization approach is best for your organization. To help you get started, here's a look at 5 common mistakes to avoid when deciding on the right approach for streamlining and automating internal business process apps.
Posted: 25 Apr 2017 | Published: 25 Apr 2017

Flowfinity

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

IBM Cognos Disclosure Management on Cloud
sponsored by IBM
WHITE PAPER: This white paper introduces IBM Cognos Disclosure Management on Cloud, a cloud-based platform designed to meet all of your organization's needs for the production of recurring, multi-author reports.
Posted: 29 Jul 2016 | Published: 30 Jan 2015

IBM

Move from Reactive to Proactive Business Process Management
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
Posted: 18 Mar 2014 | Published: 31 Dec 2013

Hewlett-Packard Enterprise

Improve Customer Experience through Personalization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett Packard Enterprise
 
 
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