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Market Trends White Papers (View All Report Types)
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How to Get Social Media Influencers Talking About You
sponsored by Sysomos
WHITE PAPER: How do you bring influencers into your circle and get them to drum up positive reviews? Access this guide to learn 6 tips for doing just that when you find influencers inside and outside the box.
Posted: 19 Nov 2015 | Published: 19 Nov 2015


How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015


The Top 5 Ways To Tell It's Time For A New ERP
sponsored by SAP
WHITE PAPER: Access this report to discover data revealing the goals and challenges of 400 different companies' ERP adoptions, and what you can do to kick your ERP strategy into high gear.
Posted: 18 Nov 2015 | Published: 30 Jun 2015


Mapping Big Data: A Data-Driven Market Report
sponsored by O'Reilly Media
WHITE PAPER: Access this report to gain an understanding of today's big data market, the leading Hadoop platform vendor, and what sectors make up big data. Use this information to form your ultimate big data strategy.
Posted: 28 Oct 2015 | Published: 30 Sep 2015

O'Reilly Media

How to Capitalize on Asia's Private and Open Data
sponsored by O'Reilly Media
WHITE PAPER: Access this eye-opening report to explore the business benefits of tapping into the big data markets of expanding Asian economies. Plus, find the questions that will get you started on initiating these lucrative big data opportunities.
Posted: 23 Oct 2015 | Published: 23 Oct 2015

O'Reilly Media

Selecting ERP for Oil and Gas Industry Contractors and Vendors
sponsored by IFS
WHITE PAPER: Learn about the market trends affecting vendors in the oil and gas industry, and how enterprise technology can help ensure success.
Posted: 07 Aug 2014 | Published: 07 Aug 2014


Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

HP AllianceOne Partner Program
sponsored by Hewlett-Packard
WHITE PAPER: In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
Posted: 14 Aug 2013 | Published: 30 Apr 2013


IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011


Visual Discovery Tools
sponsored by SearchBusinessAnalytics
WHITE PAPER: Visual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems.
Posted: 04 Mar 2013 | Published: 04 Mar 2013


Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Ahead in the Cloud: The CSC Cloud Usage Index
sponsored by CSC
WHITE PAPER: This survey of more than 3,500 cloud computing users in eight countries uncovers current user attitudes towards the cloud and their experience in adopting cloud computing. Access these findings to discover the answers to key cloud questions now.
Posted: 12 Jan 2012 | Published: 12 Jan 2012


IDC Vendor Spotlight: Leveraging Next-Generation Service Delivery In The Cloud
sponsored by CSC
WHITE PAPER: Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
Posted: 12 Jan 2012 | Published: 12 Jan 2012


Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
sponsored by SAS
WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
Posted: 02 Nov 2010 | Published: 02 Nov 2010


Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure
sponsored by ExactTarget
WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments.
Posted: 29 Oct 2010 | Published: 29 Oct 2010


Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010


Making Web 2.0 Work for Your Enterprise: Internal Deployments
sponsored by Oracle Corporation
WHITE PAPER: Making knowledge more visible increases innovation and shortens turnaround times. Increased collaboration accelerates productivity. With Web 2.0, your company transforms into a more-socially connected organization that reacts faster and more effectively to the market.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

Becoming Value-driven: Focusing on What Matters Most
sponsored by IBM
WHITE PAPER: This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.
Posted: 20 Aug 2008 | Published: 20 Aug 2008


The Power of Faceted Analytical Displays: Three Blind Men and an Elephant
sponsored by Tableau Software
WHITE PAPER: This paper explores the insights that emerge when software enables us to view a set of data from several perspectives at the same time. With Faceted Analytical displays, the multiple perspectives, lead to insights that would be difficult to see otherwise.
Posted: 30 Jul 2008 | Published: 01 Jan 2007

Tableau Software

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Software as a Service Dramatically Improves CRM Success
sponsored by Oracle Corporation
WHITE PAPER: Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.
Posted: 02 Jun 2008 | Published: 01 Feb 2008

Oracle Corporation
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