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Market Trends White Papers (View All Report Types)
1 - 25 of 43 Matches Previous Page  |  Next Page
Data Center: Build vs Buy
sponsored by Colospace Inc.
WHITE PAPER: Your data center needs to be on the cutting-edge to make sure it can handle any technological disruptions that pop up. The question is, do you build and maintain your own or buy into colocation? Access this white paper to learn about colocation and the reasons why it is growing in popularity.
Posted: 07 Mar 2017 | Published: 07 Mar 2017

Colospace Inc.

Technology and the CMO in a Digital Era
sponsored by IBM
WHITE PAPER: This interactive paper presents the key results from the IBM Institute for Business Value's recent report, "Redefining Markets: Insights from the Global C-suite Study – the CMO Perspective." Examine how CMOs can meet the challenges of marketing in a digital world.
Posted: 23 Feb 2017 | Published: 23 Feb 2017

IBM

CFO Perspective: Finance in the Era of Digital Transformation
sponsored by IBM
WHITE PAPER: This paper presents key results from the IBM Institute for Business Value's recent report, "Redefining Performance: Insights from the Global C-Suite Study – The CFO Perspective." Learn how SAP can help CFOs meet the challenges of finance in a digital world.
Posted: 23 Feb 2017 | Published: 23 Feb 2017

IBM

BI, Analytics, and the Cloud: 2016 Strategies for Business Agility
sponsored by Cloudera
WHITE PAPER: This TWDI Best Practices Report examines organizations' experiences with, and plans for, cloud BI and analytics. Uncover what needs to be considered for a cloud migration, and 10 recommendations for successful implementation.
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Cloudera

The Path to 2020: Marketers Seize the Customer Experience
sponsored by Marketo
WHITE PAPER: Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.
Posted: 21 Oct 2016 | Published: 21 Oct 2016

Marketo

IDC Worldwide Enterprise Mobility Management Market Share 2016
sponsored by vmware airwatch
WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape. Uncover advice on what you can do in the EMM buying phase.
Posted: 12 Sep 2016 | Published: 31 May 2016

vmware airwatch

Assessment: 14 Security Information and Event Management Vendors
sponsored by LogRhythm, Inc.
WHITE PAPER: The need for early targeted attack detection and response is driving the expansion of new and existing SIEM deployments. Uncover this report to find out how 14 vendors of SIEM technology fared in an analysts' assessment.
Posted: 30 Aug 2016 | Published: 10 Aug 2016

LogRhythm, Inc.

Selecting ERP for Oil and Gas Contractors and Vendors
sponsored by IFS
WHITE PAPER: Learn about the market trends affecting vendors in the oil and gas industry, and how enterprise technology can help ensure success.
Posted: 05 Aug 2016 | Published: 07 Aug 2014

IFS

Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

Analyst Insight: IoT Analytics in Practice
sponsored by SAS
WHITE PAPER: Research analysts conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. Access now to uncover key themes and lessons learned from your peers.
Posted: 05 Apr 2016 | Published: 30 Sep 2015

SAS

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

Marketing 2020: The Ultimate Marketing Study
sponsored by SAS
WHITE PAPER: Millward Brown Vermeer and several other organizations launched a multi-year study called Marketing 2020, an initiative gathered from over 10,000 marketers in 92 countries. Access and uncover a framework that defines marketing excellence. Plus, you'll find details on five drivers that market leaders use to structure marketing functions.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Selecting ERP for Oil and Gas Industry Contractors and Vendors
sponsored by IFS
WHITE PAPER: Learn about the market trends affecting vendors in the oil and gas industry, and how enterprise technology can help ensure success.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

IFS

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

HP AllianceOne Partner Program
sponsored by Hewlett-Packard
WHITE PAPER: In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.
Posted: 14 Aug 2013 | Published: 30 Apr 2013

Hewlett-Packard

IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011

IBM

Visual Discovery Tools
sponsored by SearchBusinessAnalytics
WHITE PAPER: Visual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems.
Posted: 04 Mar 2013 | Published: 04 Mar 2013

SearchBusinessAnalytics

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Ahead in the Cloud: The CSC Cloud Usage Index
sponsored by CSC
WHITE PAPER: This survey of more than 3,500 cloud computing users in eight countries uncovers current user attitudes towards the cloud and their experience in adopting cloud computing. Access these findings to discover the answers to key cloud questions now.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

IDC Vendor Spotlight: Leveraging Next-Generation Service Delivery In The Cloud
sponsored by CSC
WHITE PAPER: Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
sponsored by SAS
WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

SAS
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