Market Trends White Papers

WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.

Posted: 08 Feb 2021 | Published: 08 Dec 2020

WHITE PAPER: In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.

Posted: 08 Feb 2021 | Published: 29 May 2020

WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

Posted: 08 Feb 2021 | Published: 06 May 2020

WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

Posted: 08 Feb 2021 | Published: 20 Jan 2020

WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.

Posted: 19 Dec 2013 | Published: 31 Jan 2012

WHITE PAPER: In this white paper, resource you will discover a leading vendor's alliance program – providing the resources you need to build innovative solutions and get to market quickly – leading to greater growth and success.

Posted: 14 Aug 2013 | Published: 30 Apr 2013

WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.

Posted: 07 May 2013 | Published: 28 Feb 2011

WHITE PAPER: Visual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems.

Posted: 04 Mar 2013 | Published: 04 Mar 2013

WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   

Posted: 14 Feb 2012 | Published: 14 Feb 2012

WHITE PAPER: Changing business requirements and customer demands are pushing cloud to the forefront. Access this exclusive report from IDC to investigate the key benefits that cloud has over traditional delivery models, current market trends, cloud offerings and challenges providers are facing.

Posted: 12 Jan 2012 | Published: 12 Jan 2012

WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.

Posted: 02 Nov 2011 | Published: 02 Nov 2011

WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.

Posted: 02 Nov 2011 | Published: 02 Nov 2011

WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.

Posted: 28 Oct 2011 | Published: 28 Oct 2011

WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.

Posted: 25 May 2011 | Published: 25 May 2011

WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.

Posted: 02 Nov 2010 | Published: 02 Nov 2010

WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Posted: 25 Aug 2010 | Published: 25 Aug 2010

WHITE PAPER: Making knowledge more visible increases innovation and shortens turnaround times. Increased collaboration accelerates productivity. With Web 2.0, your company transforms into a more-socially connected organization that reacts faster and more effectively to the market.

Posted: 03 Apr 2009 | Published: 01 Aug 2008

WHITE PAPER: This white paper provides insight into the six key areas essential for becoming a value-driven organization. Discover how to gain the visibility and control essential to meet and exceed customer needs.

Posted: 20 Aug 2008 | Published: 20 Aug 2008

WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.

Posted: 14 May 2008 | Published: 01 Jan 2007

WHITE PAPER: With customer demands rising and prices falling, service excellence alone is no longer enough to ensure future growth and profitability. Read this white paper to explore strategies, practices, and tools that can help your business achieve p...

Posted: 24 Mar 2008 | Published: 01 Apr 2005

WHITE PAPER: Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.

Posted: 20 Feb 2008 | Published: 01 Feb 2008

WHITE PAPER: Use insight produced through analytics to improve performance and gain a strategic advantage. Learn how you can employ an enterprise-wide approach for maintaining data and using analytics for improved decision making.

Posted: 18 Feb 2008 | Published: 01 Jun 2007

WHITE PAPER: Relational databases like Oracle grow 3x to 5x in size every three years, but most are not backed up properly. Learn about one of the newest trends in the industry: to outsource or out-task to your database administration needs.

Posted: 30 Nov 2007 | Published: 30 Nov 2007

WHITE PAPER: With the explosion of data, storage environments are becoming more complex. Poorly designed storage infrastructures are putting companies at risk. Download this study to learn how storage managers built stronger storage management teams and environments.

Posted: 31 Jul 2006 | Published: 01 Jul 2006