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Market Size White Papers (View All Report Types)
 
Driving operational excellence with predictive analytics
sponsored by IBM
WHITE PAPER: This paper discusses the key benefits and outlines several use cases for leveraging predictive analytics to enhance operational efficiency. Discover how leading organizations are improving business visibility through fact-based decision making across core operational processes.
Posted: 13 Aug 2012 | Published: 13 Aug 2012

IBM

Data Integration Platforms for Big Data and the Enterprise - Customer Perspectives on IBM, Informatica, and Oracle
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to compare Oracle's data integration platform with traditional ETL-architected solutions and to review the differentiating features and benefits in various use cases for data integration for analytics, data integration for enterprise systems, and information availability.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Oracle Corporation

The New CMO Guide: A Handbook for Marketing Leaders
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: This white paper provides a guide to help you create a marketing strategy.
Posted: 01 Apr 2015 | Published: 01 Apr 2015

Silverpop Systems Inc. an IBM Company

Enterprise Development in the Cloud: Top Benefits, Drivers, and Concerns
sponsored by Red Hat
WHITE PAPER: According to a survey of 408 enterprise IT software development professionals, enterprises using the cloud see improvements in time to market as well as higher productivity. Read this white paper for key findings from this survey regarding enterprise development in the cloud.
Posted: 21 Apr 2015 | Published: 17 Jun 2014

Red Hat

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company

Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

Magic Quadrant for Static Application Security Testing
sponsored by Veracode, Inc.
WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
Posted: 17 Feb 2011 | Published: 17 Feb 2011

Veracode, Inc.
 
 
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