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Market Size White Papers (View All Report Types)
 
Why is content marketing different in Germany, and how should US and UK businesses approach it?
sponsored by NetPress
WHITE PAPER: It is impossible to translate campaigns from the US/UK for the German market and have them maintain the same level of success. Find out why simple translations won't work, what makes the German market unique, and how to refine your strategy for success.
Posted: 23 Jun 2016 | Published: 23 Jun 2016

NetPress

The Top 5 Ways To Tell It's Time For A New ERP
sponsored by SAP
WHITE PAPER: Your enterprise can't afford to miss out on newer, more innovative (and yes, budget-friendly) ERP systems. Explore findings from this Enterprise Solution Study, featuring five key indications your current strategy is best left in the past.
Posted: 18 Nov 2015 | Published: 30 Jun 2015

SAP

Global Oil Company Uses Key Pricing Information to Improve Margins
sponsored by Pros.
WHITE PAPER: This case study explores how a global oil company refreshed their pricing process so they could react quickly to changing market conditions, using time-sensitive pricing information to improve margins.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

Magic Quadrant for Static Application Security Testing
sponsored by Veracode, Inc.
WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
Posted: 17 Feb 2011 | Published: 17 Feb 2011

Veracode, Inc.

Making Web 2.0 Work for Your Enterprise: IT Deployments
sponsored by Oracle Corporation
WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

Location Intelligence: The New Geography of Business
sponsored by Pitney Bowes Business Insight
WHITE PAPER: This white paper explores the benefits associated with location intelligence for analyzing and deploying location-based information.
Posted: 17 Mar 2008 | Published: 01 Jan 2006

Pitney Bowes Business Insight

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company
 
 
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