Market Share White Papers

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May 27, 2012

Business of Information Technology > Business Processes > Marketing >
Market Share
DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever … Definition continues below.
Market Share White Papers (View All Report Types)

Scale-out Storage Market Trends sponsored by Red Hat WHITE PAPER: Featuring the results of an in-depth survey of over 300 IT professionals, this ESG white paper outlines current trends in storage resources - specifically, the adoption of scale-out architectures - as well as planning, current challenges and more. Read on for an in-depth look at the most prominent storage trends today. Posted: 14 Feb 2012 \| Published: 14 Feb 2012 TOPICS: Market Research \| Market Trends \| Scalability Testing \| Storage Best Practices \| Storage Infrastructure \| Storage Management \| Storage Standards \| Surveys

Scale-out Storage Market Forecast 2010-2015 sponsored by Red Hat WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions. Posted: 14 Feb 2012 \| Published: 14 Feb 2012 TOPICS: Market Research \| Market Trends \| Scalability Testing \| Storage Architectures \| Storage Efficiency \| Storage Infrastructure \| Storage Management \| Storage Security

Best Practices for Wireless Site Design sponsored by Fluke Networks WHITE PAPER: Uncover the three phases of wireless site design and learn how your organization can deploy an efficient wireless network with the help of site surveying. Posted: 03 May 2012 \| Published: 03 May 2012 TOPICS: Access Control \| LAN \| Network Architectures \| Network Design \| Network Infrastructure \| Network Management \| Network Monitoring \| Network Performance \| Network Security \| Networking \| Remote Access Security \| Surveys \| Wi-Fi \| Wireless Computing \| Wireless Infrastructure \| Wireless Internet \| Wireless Networks \| Wireless Security \| Wireless Services

How to Implement Location Analytics sponsored by Galigeo WHITE PAPER: In this white paper, you will learn more about how to implement a location analytics system and the benefits that it may present for your organization. Posted: 26 Mar 2012 \| Published: 26 Mar 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| Business Process Management \| Data Analytics \| Data Management \| Data Mining \| Demographic Profiles

Access Control Excellence (ACE) Survey sponsored by FoxT WHITE PAPER: Take this survey and find out how well your current access control solution is working, and learn where you can find a more effective one. Posted: 14 Jun 2011 \| Published: 14 Jun 2011 TOPICS: Access Control \| Authorization \| Cloud Computing \| Compliance Audits \| Identity Management \| Password Management \| Security Policies \| Surveys

CW+ Exclusive EquaTerra research: Taking the pulse of the European outsourcing market sponsored by ComputerWeekly.com WHITE PAPER: EquaTerra is pleased to offer to Computer Weekly readers a custom, European focused edition of the results from its 2Q10 EquaTerra global business and information technology (IT) services Pulse survey. Posted: 24 Oct 2011 \| Published: 24 Oct 2011 TOPICS: IT Outsourcing Services \| IT Service Management \| IT Services \| Outsourcing \| Surveys

Airline IT Trends Survey sponsored by ComputerWeekly.com WHITE PAPER: For the 11th year in succession, the Airline IT Trends Survey tracks the key technology trends in the airline industry. It demonstrates the role that the survey’s global benchmarks play in underlining the importance of IT within the airline industry, while also stimulating debate in boardrooms worldwide about the way ahead. Posted: 24 Oct 2011 \| Published: 24 Oct 2011 TOPICS: Airline Industry \| IT Management \| Mobile Device Management Software \| Surveys

Executive Dialogue: Finding Customer Loyalty in a Multichannel World sponsored by Oracle Corporation WHITE PAPER: Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. Posted: 02 Apr 2010 \| Published: 02 Apr 2010 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Market Trends \| Marketing

Automating Sales Order Management with SaaS sponsored by Esker Inc. WHITE PAPER: Automated order management software can be expensive and complex to implement. Read this white paper to learn how leveraging SaaS for order processing automation can save you time and money. Posted: 18 May 2012 \| Published: 18 May 2012 TOPICS: Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| Order Management Systems \| SaaS ERP \| Software as a Service

Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) sponsored by OpenText WHITE PAPER: This white paper discusses the importance of brand management and provides tips for improving your branding strategy. Posted: 17 May 2012 \| Published: 17 May 2012 TOPICS: Brand Loyalty \| Branding \| Content Management \| CRM \| Enterprise Information Management (EIM) \| Enterprise Resource Management \| Marketing

MARKET SHARE DEFINITION (continued): … market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position …

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