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Market Share

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DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market Share White Papers (View All Report Types)
 
Data Integration Platforms for Big Data and the Enterprise: IBM vs. Informatica vs. Oracle
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to compare Oracle's data integration platform with traditional ETL-architected solutions and to review the differentiating features and benefits in various use cases for data integration for analytics, data integration for enterprise systems, and information availability.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Oracle Corporation

Enterprise Development in the Cloud: Top Benefits, Drivers, and Concerns
sponsored by Red Hat
WHITE PAPER: According to a survey of 408 enterprise IT software development professionals, enterprises using the cloud see improvements in time to market as well as higher productivity. Read this white paper for key findings from this survey regarding enterprise development in the cloud.
Posted: 21 Apr 2015 | Published: 17 Jun 2014

Red Hat

The EPM Market Landscape Responds To the Growth Agenda and Digital Disruption
sponsored by Tagetik Software
WHITE PAPER: The enterprise performance management (EPM) applications market is transforming thanks to the market disruption of software-as-a-service, advanced analytics, and customer priorities. Read this Forrester Research Report to better understand the new EPM market so you can enable busienss stakeholders to optimize processes that drive business growth.
Posted: 21 May 2015 | Published: 30 Apr 2015

Tagetik Software

FICO Seeds the Cloud
sponsored by Red Hat
WHITE PAPER: Read this white paper to find out how FICO got the Platform-as-a-Service tools it needed to operate a Decision Management Platform, becoming the market's leading solution for business rules management, predictive analytics, data and text mining, optimization, visualization, and reporting.
Posted: 20 May 2015 | Published: 31 Oct 2014

Red Hat

Improve Your Business Performance with Advanced Analytics
sponsored by IBM
WHITE PAPER: Access this white paper to discover a predictive analytics software program that analyzes social media, survey research, and market research data to provide you with a detailed picture of customers. Read on to learn about the entire software portfolio.
Posted: 24 Feb 2015 | Published: 24 Feb 2015

IBM

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp
 
 
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

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