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Market Share

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DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market Share White Papers (View All Report Types)
The Future of Procurement: One Survey, Two Perspectives
sponsored by SAP
WHITE PAPER: To understand where procurement is now and where it's headed, a team of researchers and one vendor conducted global surveys across 18 countries. Uncover the procurement challenges companies must face before making it a strategic function.
Posted: 10 Aug 2016 | Published: 10 Aug 2016


Research Analysis for Advanced Analytics Platforms
sponsored by SAS
WHITE PAPER: This report produced by Gartner includes an analysis of advanced analytics platforms to help you become more familiar with tools heating up the analytics market. Uncover high-rated capabilities that offer reusability of workflows, more automation, analytics guidance and accelerators for common use cases.
Posted: 05 Apr 2016 | Published: 09 Feb 2016


2016 Vendor Assessment: Worldwide Performance Management in Integrated Talent Management
sponsored by SAP
WHITE PAPER: This study features a vendor assessment of the performance management capabilities offered in talent management solutions. Discover what defines a vendor's success in the marketplace, and how their success can benefit your organization according to industry trends and strategies.
Posted: 16 Aug 2016 | Published: 31 May 2016


Worldwide EMM Market Shares: Vendors and Market Share Changes the Landscape
sponsored by VMware, Inc.
WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape. Uncover advice on what you can do in the EMM buying phase.
Posted: 12 Sep 2016 | Published: 31 May 2016

VMware, Inc.

Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
sponsored by Teradata
WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
Posted: 11 Apr 2011 | Published: 11 Apr 2011


AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007


2004 and Bitpipe Study: Readership and Usage of White Papers and Case Studies by Corporate and IT Management
sponsored by Bitpipe
WHITE PAPER: According to the findings of this survey, white papers, and case studies play a critical role in the decision process of corporate and IT management.
Posted: 15 Mar 2004 | Published: 01 Mar 2004


Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

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